Strategies may sell up to $1.25 billion of bitcoin

[m2017]

The original source: https://www.sec.gov/ix?doc=/Archives/edgar/data/0001050446/000119312526286871/mstr-20260629.htm
For simplicity before reading the source: https://www.thestreet.com/crypto/markets/strategy-prepares-to-sell-up-to-1-25-billion-of-bitcoin

If institutional investors can buy bitcoin, then they have every moral right to sell this asset. What's surprising about that? Or were you hoping they'd just invest and hold forever?

The company said the bitcoin sale will be made from time to time.

Of course, because they have no other choice. Otherwise, the cryptomarket will collapse and they'll be forced to sell at unfavorable prices.

The sale this time will be used to bolster its cash reserve, which now stands at approximately $2.55 billion, while helping fund preferred stock dividends, interest payments and other corporate obligations.

Didn't they know back when bitcoin was priced, say, around $100,000 that they'd need the money for these purposes? I'm saying this because they didn't sell bitcoin at a better price, and now you're forced to sell it for $60,000? Wasn't their analytics department capable of forecasting the situation? And I'm saying this because even serious analytics departments (which Strategy undoubtedly is) are incapable of predicting the "future" of the market.

[Majestic-milf]

 It's news like this that will make weak hands panic and then sell. Microstrategy are on a selling spree and it's unfortunate that a big financial institution like them are dropping Bitcoin in huge numbers and even if it hasn't affected the market yet, we're supposed to be serng more dips pretty soon.

[aoluain]

That reads like a warning shot at the market, kind of like "be prepared, because these are
our plans going forward"

And they state that it will be a traunches which would be a logical move rather than one big
sell off.

The company said any Bitcoin sales would be made "from time to time" depending on market
conditions, capital needs and other strategic considerations.

They are making this announcement at the most inopportune thime though, right in the middle
of a Bear market, or maybe its only the announcement now but sales might not happen for
some time because their average buy price id around $75,000.

Surely it would be good business practice to sell at a profit.

[Mate2237]

These types of news are not new strategy has been selling off their holdings, and Michael saylor has given the reasons why he is going on with this sale.I don't see the market reacting to this news because, it's not likely to cause Panic from holders, strategy as a company has their plans when it comes to Bitcoin holdings in as much as they are selling off their holdings trying to settle dividends of investors and other logistics involved in running a company.


There is one fundamental thing that we all needs to understand, and that is strategy is a company which is into business. And the main aim of been into business and selling shares to the public is for profit maximasasion and investors has to get back value for their investments. And the only way investors are going to back reward is by selling the holding of the company.

[pushups44]

I think this is somewhat positive for bitcoin because, as the largest corporate BTC treasury, the fate of bitcoin is somewhat tied to them. As long as the company remains solvent and limits its selling, bitcoin should soon establish a solid base as it finishes what's left of the remaining bear market. The bull market should start at latest by early next year, assuming macro conditions do not deteriorate (they could).

[Hatchy]

That they are looking at unwinding at $59k (today's price) is a insanely bearish sign for BTC in general. Saylor and his team would arguably be the foremost experts on BTC's price predictions, and they are unmistakably signaling that they see the price going DOWN and not recovering, perhaps forever.

I used to think saylor was some kind of BTC expert, but this proved my theory wrong. He's just a guy with alot of opportunities and his investors would be the dumest. Selling bitcoin off in loss that's the worst I've seen. Price has not yet reacted from their sells, but we should expect it to except bitcoin hits a strong bottom and begins to bounce back up. We are still strong bearish and if saylor begins to sell off, other dump investors might want to follow his path and do same. It's either he's trying to push price much lower so he can purchase more coins or he's just the dumest I've seen in years. Let's expect weak holders to sell off.. it's going to be a shit show for them, when micro strategy begins to buy back after causing so much confusion in the market..

[Cryptmuster]

I think it was always possible that Strategy would sell its Bitcoin. Few truly believed that the company was capable of solely buying and holding the asset permanently. Markets go through difficult times, and companies have obligations to their investors that they must fulfill, therefore in a difficult market, they will be obligated to sell. I saw somewhere that when Saivor was asked about sales, he started making excuses that he didn’t mean Strategy when he said that he would never sell Bitcoin. This doesn't mean they'll sell now, it means they're preparing their investors that Strategy will sell Bitcoin. I think the market will get used to this over time.

[icebar]

This kind of news may make some investors panic, but those who can get the real facts right can see it as more positive. The strategy is to only buy Bitcoin but not sell it. If there is a profit, it is natural that he will take the profit, but if the company has been buying Bitcoin for a long time but not selling it, if it continues like this, it is natural that the company will not be able to maintain the expenses of conducting the company at some point. Currently, the company has taken the policy of keeping a cash reserve by selling a small part of his holding for various needs of the company. This is definitely a good policy, especially for that company. If the company tightens its reserve hand, then in the future he can profit more from Bitcoin. Moreover, strategy can use that money for any need of the company. I think this policy will be more effective for holding Bitcoin.

[Dr.Bitcoin_Strange]

Who remembers Saylor's prediction as at the time Bitcoin got to around $120k? He predicted that the bull market is not yet at the peak, he said Bitcoin would get to $180k and then dip to $140k which would be considered just a correctional move, so they didn't sell until now that price is down to $59k, it's a bad strategy, if you ask me though, it doesn't matter whether they have bought a large sum of Bitcoin when the price was around $30k and $40k but we know it would have been more profitable for them if they had sold at around $100k+ at least, remember that they bought about 520 Bitcoins as at June 2026 and they bought each for around $67,700, meaning that they are down in profit on that last purchase. Well, Bitcoin is not all strategy right now, if the price falls to which ever price it wants to, we are going to be up again.

[Lida93]

This is making more news than it should mainly because Micheal Saylor strategy initially sold the idea that they may never sell their bitcoins but constantly stay on accumulation process than dumping. But how do people not think that his ideology could still be flexible and adjustable to meet balance sheet pressure on the company. If a time like this was also carried in mind long ago then what strategy is doing now wouldn't be anything to cause FUD and create a strong shift in market sentiment.

[Lucius]

Yeah, well, it seems from now on every time Strategy does something we are going to have 400 threads on the forum about it. OP, then you complain that I'm criticizing you, but how do you expect me to take you seriously if you put a typo in the title? It's “Strategy,” not “Strategies.”
~snip~

Maybe it's some new company we haven't heard of yet?

Jokes aside, I really don't know why there's such a fuss about someone selling coins they've been buying for the last 5-6 years - only the extra naive believed that Saylor would never do that. If you build your entire business philosophy around the price of BTC and you are one of those who think that the same price will never go below a certain level, then sooner or later you will find yourself in a situation where you have to sell or everything will start to collapse.

[tbct_mt2]

Maybe it's some new company we haven't heard of yet?

Jokes aside, I really don't know why there's such a fuss about someone selling coins they've been buying for the last 5-6 years - only the extra naive believed that Saylor would never do that. If you build your entire business philosophy around the price of BTC and you are one of those who think that the same price will never go below a certain level, then sooner or later you will find yourself in a situation where you have to sell or everything will start to collapse.

Saylor tried to convince people that the company's strategies are not risky and there will be no liquidations. There are people in Bitcoin communities tried to explained and convinced us that Saylor is right, but honestly I myself don't believe about these things.

I surely am not a financial expert so I can not what Saylor and the others said and analyzed are right but I am skeptical about their sayings as well as risk on Strategy company. The only thing I know and believe in is Bitcoin will be well after all with or without a bankruptcy of Strategy. Even in a worst case with a bankruptcy of Strategy, Bitcoin will recover and be well after that, so it will be more easily for Bitcoin if Strategy only sell bitcoins proactively.

[_act_]

This is making more news than it should mainly because Micheal Saylor strategy initially sold the idea that they may never sell their bitcoins but constantly stay on accumulation process than dumping. But how do people not think that his ideology could still be flexible and adjustable to meet balance sheet pressure on the company. If a time like this was also carried in mind long ago then what strategy is doing now wouldn't be anything to cause FUD and create a strong shift in market sentiment.

What Michael did may cause FUD for some people, but if it does not caused FUD for some people, the market sentiment may be towards the bear side. Bitcoin fall slightly already, but $82110 which it fell to few days ago is still a very strong support. Also MSTR which is strategy stock also fall to $84 from above $93 when the news was out.

[Myleschetty]

Since this decision was made during the market correction season, when market greed is low and fear is high, the Bitcoin market will eventually respond to this news sooner rather than later.
 I hope that this is more than enough to make it clear to all Bitcoiners that these ETF companies don't have a good plan for Bitcoin; they just want to profit from it and manipulate the market whenever they can.
You'll see that after they make this announcement, we'll hear that they buy another BTC.

[Zoomic]

My first reaction to the topic was bearish until I read the details which I don't think is as dramatic as the headline.

Strategy is obviously creating another financing option for themselves instead of relying on issuing new shares.

It does not mean they want to immediately sell billions of dollars worth of BTC in the market.

This is a whale related news, we've seen how the market reacted to similar news in the past so I think it's better we wait than panic over an announcement that doesn't suggest immediate action.

[WatChe]

These types of news are not new strategy has been selling off their holdings, and Michael saylor has given the reasons why he is going on with this sale.I don't see the market reacting to this news because, it's not likely to cause Panic from holders, strategy as a company has their plans when it comes to Bitcoin holdings in as much as they are selling off their holdings trying to settle dividends of investors and other logistics involved in running a company.


There is one fundamental thing that we all needs to understand, and that is strategy is a company which is into business. And the main aim of been into business and selling shares to the public is for profit maximasasion and investors has to get back value for their investments. And the only way investors are going to back reward is by selling the holding of the company.

This selling is a matter of concern because Michael Saylor was a big fan and one of biggest investor of Bitcoin. He used to say that he will buy Bitcoin and hold them for indefinite period of time. He kept his Bitcoin when Bitcoin went up to 126k rather he also bought Bitcoin when price was above 100k. Now he is selling his Bitcoin when price is around 60k. There is nothing wrong in selling your Bitcoin if you need money but we need to careful with what are saying. Being a bitcoin enthusiastic one need to be realistic also, buy and sell Bitcoin when its the right time otherwise you will end up in loss.

[Faisal2202]

Bitcoin price is not reacting to this yet.
MSTR fell significantly recently before the news, but the price increased a bit today.

So they are going to dump 21,000 BTC but they will spread the selling so it won't affect the market.

I think this is the first time they have made it clear how much cash they actually have, so $2.55 billion is not bad, but seeing they needed around $1.25 billion more, that means they were really under pressure.

But for how long are they going to do this? I just fear one thing. What if it becomes a trend, not just for MSTR but for other companies too? What if it even becomes a trend for MSTR itself?

I mean, every single time they will be selling during dumps to secure their credit scores. Anyway, the market has not reacted much because the amount is relatively low, but the impact of it in the long run can be huge.

I just want to know what good it will bring in the long run, then we can compare easily! Anyone?

[goldkingcoiner]

If Saylor wants to redistribute the coin back to the people, that's fine.

Sure, there will be a large dump and a lot of panic, but Bitcoin will recover as it always does. And this will be a good chance to buy really cheap coin, so I am personally looking forward to it. I think I am not alone in this and a lot of institutional investors are only waiting to buy up Saylors coins. So the dump might be very short lived. I won't be catching the falling knife but rather DCAing all the way down.

[Btcdeybodi]

Saylor and his team would arguably be the foremost experts on BTC's price predictions, and they are unmistakably signaling that they see the price going DOWN and not recovering, perhaps forever.

I know that any further selling pressure from Michael Saylor might send the price of bitcoin to another downtrend but it will also be an opportunity for other big players in the market to buy more dips and hold so i don't really see any arising uproar if Strategy sells part of their bitcoin holdings. I don't think that Strategy is selling their bitcoins as a result of fear that the price might fall and not recover as you said and for you to say ''perhaps forever'' means that you don't really see a future with bitcoin and most likely that you are one of those anti-Bitcoin critics.

What I think certainly doesn't matter to anything. Saylor, on the other hand, is the largest single known holder of BTC by far, and also the loudest cheerleader for Bitcoin. His opinion absolutely does matter. And since he's laying the groundwork to sell, maybe Saylor is one of those "anti-Bitcoin critics"?

I don't know why you are so concerned about Michael Saylor selling his/their bitcoins, he's not the first whale to sell his bitcoin after all. Perhaps, Michael Saylor was not part of those who liquidated the market when it got the ATH of $126k. Yes, Saylor was once an "anti-Bitcoin critics" before he later embraced Bitcoin. Even if he sells a huge amount of his bitcoins, it will only cause a big fall, but just like i said, it doesn't mean that the price won't recover again as you are speculating.

[legiteum]

I don't know why you are so concerned about Michael Saylor selling his/their bitcoins, he's not the first whale to sell his bitcoin after all. Perhaps, Michael Saylor was not part of those who liquidated the market when it got the ATH of $126k. Yes, Saylor was once an "anti-Bitcoin critics" before he later embraced Bitcoin. Even if he sells a huge amount of his bitcoins, it will only cause a big fall, but just like i said, it doesn't mean that the price won't recover again as you are speculating.

So was there another individual who was/is the loudest public voice for Bitcoin and by far the largest single holder of Bitcoin who sold his Bitcoin? What was his/her name?

As for whether BTC will ever get to its ATH again, that's getting harder and harder to believe since all of the major pillars of Bitcoin's support have fallen by the wayside. Nobody seriously thinks Bitcoin will become a mainstream way of paying for things, and Bitcoin has failed key financial support tests (e.g. being a hedge against gold, the markets, or USD).

And yes, losing major supporters like Saylor, Musk and Trump are examples of Bitcoin's momentum reversing, so its getting harder and harder to imagine what will counteract that loss of momentum.