In every cycle there is always new heroes and when a new cycle comes after, the old hero becomes the new villain.
Roger Ver was a hero of his time, in the very first cycle of Bitcoin, this man fought for Bitcoin, he got his name Bitcoin Jesus from just that, he went to jail for his beliefs, he was one of the first people to bet everything on the idea that Bitcoin is going to change the world.
He was a true believer, a hardcore fan but in the next cycle, he became the man that forked Bitcoin into Bitcoin Cash, then he started insisting that Bitcoin had failed, later got arrested for tax invasion.
Bro went from Bitcoin Jesus to Bitcoin Judas

Gavin Anderson, the Satoshis chosen successor, the developer Satoshi handed the keys before disappearing, (is this even true? I don't know), he was supposed to be a big shot too until he gave a presentation to the CIA about Bitcoin, it's said that satoshis last email was to Gavin then Satoshi disappeared, (I don't know if that's a coincidence or not), it's said that the community never fully trusted him again.
Andreas Antonopoulos, mehn, if this man explains Bitcoin, you will be hooked instantly, he was on stage making people realise how much they could lost if they ignore Bitcoin, he was the guy that made millions of people understand Bitcoin, his speeches were inspiring, it felt different, but then 2020 came, he got into other cryptos, chilled other tokens, the culture just moved on, without him, he became irrelevant to the new narratives.
Fast forward to the present, we now have new heroes, and everyone of them sounds like shareholder meetings, I know you must have felt it too and you don't want to say it or maybe you haven't realized it yet. All I know is humans have this habit of turning gold into ashes, regardless o still believe that Bitcoin is bigger than all, it's bigger than ETFs and treasury companies, the political theaters, it's bigger than the heroes who fell and the villains who rose.
Bitcoin keeps going and it doesn't care about any of these, Bitcoin stays while every drama comes and go.