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Author Topic: Morgan Stanley Launches Bitcoin, Ethereum, and Solana Trading on E*Trade  (Read 28 times)
Oshosondy (OP)
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July 17, 2026, 08:46:26 AM
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Morgan Stanley, a global investment bank and financial services firm which I believe most of us know about has launched spot cryptocurrency trading on its E*TRADE platform.

Eligible E*Trade customers can now trade spot Bitcoin, Ethereum, and Solana. Crypto trades are executed through Zero Hash, which also provides custody. The launch follows Morgan Stanley's ETF filings, tokenization plans, and stablecoin initiatives announced earlier this year.

For those that are still doubting of buying bitcoin, this is still the right time before another bull market. The adoption has always increase all the time to the point that it has become so much global.

 
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July 17, 2026, 09:10:31 AM
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There are millions of regular investors on ETRADE that already have trading accounts and have never had crypto exchange account. Now it is as easy as buying Apple stock for them. Zero Hash is interesting as well, same system is used by many other big company crypto entry ways. Fact that Morgan Stanley chose them to act as safekeepers instead of creating their own safekeeping setup shows that here speed to market was more important than doing everything themselves.
Time part is most important. It is not market boom, it is down market. Coinbase, Fidelity and BlackRock are all big companies that are betting on their systems as market drops are time to get in place to catch next wave of regular people interest.
By the way your point is correct. Every market wave, system becomes more stable and entry ways become easier. Next rising market is going to be easier starting point than it is now.

 
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