The media have brainwashed us into believing that beauty is having a slim stature, radiant skin, graceful movement, and so on. This made me focus on women with such descriptions. I have grown to know that true beauty is not determined by just physical appearance. Everyone should have their own benchmark for classifying beauty, not from the media or an organisation. Now, I try to get close to people to observe their behaviour instead of depending solely on physical appearance.
These luckily change over time, and it's not like they are affecting to everyone. Only to people who seek to fit in and be "fashionable". Like for an example in Europe from 14th to 19th century sex workers pubic hair was often shaven because of lice. This was not considered to be a good look, so they used "merkin", which is like a fake beard looking fake pubic hair to be more beautiful.
These days there's less unified beauty culture for whole regions. Beauty standards are rather been dispersed around the world to ton of subcultures, each having their own version of what "beauty" is.