Reputation is almost everything in building a brand

[hmbdofficial]

¬snip
Your past behavior becomes a prediction. The prediction changes their behaviour. Their behaviour changes the circumstance you face.

That is why reputation is a valuable component when looking to build a sustained brand!

Reputation is basically accumulated proof of past behavior, and that proof becomes a form of trust overtime.
the same principle applies strongly in bitcoin and crypto in general. A new project, exchange or wallet can make many promises, but user will naturally be more comfortable with one that has consistently demonstrated security, transparency, and reliability over time. At the same time, reputation should not be blind trust. even established brand can make mistake or fail sometimes.

for me, the real value of reputation is that it reduces uncertainty. if someone has repeatedly kept their word and delivered what they promised, people should trust them to an extent and do not have to start from zero trust anytime they interact with them. in the long run, consistent action blind reputation, and reputation can become one of the most valuable asset a person or business posses. take Mc donalds for example

[bangjoe]

Reputation is really a big deal for every business. Because what other people perceive about them is gonna be the basis of others. It's attached to their name. That's why people and businesses works hard to build their reputation. The greater the reputation they have, the more people will respect them and for businesses, that's how they attract and keep customers

But it's really hard to build a reputation. It needs determination and consistency. Being consistent with what you want people to perceive about you is a lot of hard work and effort. Also in business, you need to gain trust to build that reputation. Same goes for us, individually.

This isn't only for business, a good reputation is need for anything as a social being because that is the valu that wil be attached until you are old, whether in the business world, scient, religious and all things related to people outside of us, we must maintain the reputation.

And it isn't difficult as long as we uphold the princples, in this case it is not a difficul problem but do you want to be patient, because building a reputation takes time to be recognized by others, in contrast to a bad reputation, it will be easy to get without effort.

[Crypto_Timothy]

That is why reputation is a valuable component when looking to build a sustained brand!

Reputation can open access for you where on the norms, you would go through different processes to get. Its like a short cut but then building that short cut takes alot of integrity that will be tested from every possible angle but if you remain true to yourself, you will find it alot easier. Most times people do business with you just because they have a working relationship already with you, that in itself happens smoothly because of the reputation you have developed overtime handling one or two for them. Long story short, in all you do, build a good reputation.

[Taricoins]

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." — Warren Buffett

I don't agree with this philosophy especially with the mentioned time frame, with repetition built on 20years of consistency is going to be hard to breakdown that reputation, unless they stopped producing, especially this time when they have a lot of PR team that can help navigate publics opinion. The only time I feel reputation is important is during the early days when that particular brand or business have not gained the trust of the consumers, that's when is critical.

[Pearl_20]

A good reputation is just like you talking about yourself and people speaking about you In your absence because they've trusted your brand so well and can confidently refer you to others, People can't go about trying all businesses or brand as a good brand speaks for itself.

As a brand owner, your consistent in business, your customer service is topnotch, you apologize to your customers when there's any mistakes, delivery service is just as promised and most importantly the standard or quality of your brand is exactly what you say, it will speak more about you and trust me when I say people can confidently refer such brand because they have much trust with it, a bad reputation takes long to build especially if people must have trusted you, and then it was discovered that everything about you and your brand was all lies.

The bitter truth is that you can have the best packaging, fancy shop or setting, or even run ads but once people can't trust your brand or you start getting negative referrals about your brand, that's the end of that brand reputation is more like the gateway or asset to a good brand.

[Solodoski]

Reputation is definitely one of the most important thing in building a brand, because your reputations speaks for you or your brand before you are seen. If you have a reputation for good service or product, people will definitely sort you, because when needing a service or product, we always crave for the best and if you are good at what you do, you will definitely be sort after. Some brands today still sell based on past reputations,  like the case of Apple that you mentioned,  they have built a very good reputation for themselves,  so they are trusted and it makes people loyal to their product.  That's why you hear people say it's either Apple or nothing.  This is because they have built a good reputation for themselves over time.

[Emitdama]

It is true that reputation is one of the most important assets a brand can build. Because customers usually trust  the brands that have strong reputation before deciding whether they wanted to use it or not. Having good reputation give people the confidence that they will receive good quality and services from them . That also applies not only to large companies like Amazon, Apple but also to the small businesses and individuals as well. 

Reputation cannot be built at once and then taken for granted. It has to be maintained through your consistent honesty,  good customer services,  keeping promises with the customer . It is a possibility that a company can have good reputation for years and years but only one serious scandel or mistake can damage the trust of their customers for the rest of the time. If a business continuously deliver what they have promised they have gained the trust of the customer and they returns to them. That is why building strong reputation is very important then simply spending on advertising.

That is done by being a great company that doesn't really steal away from anything. You pay your workers well, you give them healthcare, you provide the customers with a great product, and you also do not charge a lot. If you do all of this and survive,  then you are going to have a great reputation, of course. If you provide just cheap but not high quality, then people will say it is a shitty product; if you provide a great product but not cheap, then people will say there are cheaper alternatives. At the same time, if you somehow do manage to provide cheap but high quality, which is rare and doesn't happen often, then people will prefer you, but they will not respect you if you have bad working conditions, which you may or may not care about.

For example Amazon has a great service, let's be real they are the best in the world at what they do, amazing, but also they are making working conditions nearly a slave levels of working, and nobody likes them, they use them, because they have to, that's all they can afford, and that's all they can find. Which is why it makes sense to see quality and price as the most important ones, since if you can offer that to people, then they will turn a blind eye to everything else.

[MorganaX]

I think there are other factors that also play a huge role but still Reputation is a big deal especially during start up, but after startup the next step is to get the loyalty of the consumer and you find out that even if you fall off the wagon people will still he there to support regardless of what people say and we see that a lot of times when even though they fluctuate, customers still stand and choose your product over more qualified ones.