It's actually really embarassing to watch, they're complaining about the time it takes and the fact they have to go withdraw money from ATM in order to put it into to buy 1BTC when if they just bought about $50 worth they'd get it a lot faster etc. etc. That said, it would be a hell of a lot simpler if people simply issued paper wallets for USD or did person to person transactions at an exchange rather than deal with this ATM bullshit, I'd think twice about using them too.
I think there are much simpler ATM's out there? Pretty sure there are.
Edit: Yes, this one is much better:
https://www.youtube.com/watch?v=UgLLWoB3Z2I