Emotional connection outlasts price comparison in business!

[Rockstarguy]

People stay loyal to brands that made them feel something, even when a cheaper option exists.
Nike is not the cheapest sneaker. Louis Vuitton is not the cheapest bag. Do when do people still choose them even when a cheaper option exists?

I won't agree with you on this one that people choose these brands(Louis Vuitton, Nike) and other brands as big as them based on emotional connections, especially when you believe people choose these brands even at their high prices over a cheaper option.
There is nothing emotional over choosing a very expensive option, people only choose these brands based on the status it has and the status they can get from it, not everyone can afford these brands so that feeling they can gat knowing what they wear is exotic even if sometimes it could be ugly and not actually their taste.

Emotions have nothing to do with sticking to a brand. If we should be frank, the reason why people buy from this brand and make it their favorite is because of the quality and the name they have built over the years.

There are upcoming brands that have good quality, like all these brands that have emerged, but people don't really have interest in these brands, maybe because they haven't established a name yet. You know when you buy from these big brands, you are proud of the quality and also to mention the name of the brand because people already know it is a well-known name.

[lombok]

Emotions have nothing to do with sticking to a brand. If we should be frank, the reason why people buy from this brand and make it their favorite is because of the quality and the name they have built over the years.

There are upcoming brands that have good quality, like all these brands that have emerged, but people don't really have interest in these brands, maybe because they haven't established a name yet. You know when you buy from these big brands, you are proud of the quality and also to mention the name of the brand because people already know it is a well-known name.

The logical choice of buying product of familiar brand has its justification in the cost effectiveness estimate and successful performance in the past. Consumers are not willing to spend money on trying new products that have not proven to be long lasting products.

The popularity of brand also decreases the threat of value loss when sold off through the social recognition of the brand. Making the most rational guarantee over or above one sided advertisement test, the testimony of thousands of former users becomes the most logical guarantee.

[MorganaX]

I think everything starts with the fundamental concept of trust in the quality of goods a particular company offers or brand in this case, situations like this is kind off surreal and sometimes even when they don't meet up your that initial quality, you still feel drawn to them. I had that experience with a diary brand that saw there quality depreciate but it was my family brand so I couldn't leave

[JoyceBTC]

Nike is not the cheapest sneaker. Louis Vuitton is not the cheapest bag. Do when do people still choose them even when a cheaper option exists?

People buy the products because they can afford it and because that's what fits their standard. Everyone have their financial capabilities and in terms of preference, people will always go for what they can afford. Someone can actually go for an expensive products because of how it make them feel but when this person is lacking funds to afford that products, they will make another choice for a less expensive products.

You’re right by saying financial capability, but I’ll also say apart from the finance, most people go after quality, luxury. They go after products with good quality that has long lasting duration and quality has been the most reason why most people stick to some expensive brands meanwhile they can get a cheaper one from other brands elsewhere but a lesser quality.

[Justbillywitt]

You have a valid point, most business owners don’t know this, and those who discovered this secret on time end up flourishing in their business. People will pay any amount for what they derive satisfaction from. I’m an example of that, I don’t compromise when it comes to my satisfaction products or items I’m spend my money on. I don’t mind paying whatever price just to make sure I feel same way whenever I use such products. There are some products I have been using since I was a teenager that I’m still using today. I just can’t change it because I don’t trust another product to give me same satisfaction. Building what people can rely on is the first step in getting your customers to connect to your product emotionally.

[Sanitough]

I agree. Emotion is not limited to being sentimental or whatever but the feeling of pride you get knowing you could afford to rock such a brand. There are cheaper brands and products which could provide better comfort and style but just cause these brands have built a name for themselves not only by being comfortable in their products but the prestige attached to it is what makes people look past the price and strive to get it.
 Humans are attracted by the feeling of knowing they were the first to own an expensive brand or product so when you see something new coming into the market, no matter how costly or rare it might be, you'd find someone striving to own it.

That's because more than emotional connection, it becomes a pride of yours owning an expensive item. You don't mind about the price, even if it hurts your pocket badly, but what more matters is the impact it will show off once you start to wear or use it in front of the public.

I know this isn't just about quality over quantity, but more on showing off that you can afford a luxury item. And if that's where emotional satisfaction achieved, people will stick to it and worry about financial expenses later.

[MiF]

I believe emotional connection is strong, but if there isn't a product which delivers what customers want, then, I think, it would not last for long. While a strong brand will initially win preference, over time it is quality, experience with the brand and reliability that will keep it established. Otherwise, even loyal customers are questioning why they should continue paying a higher price? That's why I consider brands to be more than a feeling, it's about repeatedly providing the customers a justification for the higher price. While trust can be built through experience, a combination of the two is what can make a person a buyer's new loyal customer.

[PERtua]

Brands makes you want to stand out, this is because when putting on a particular brand, it seems as if you are somebody that has potentials or high quality, the Brand have been able to build into the psyche of people by making them understand that whatever they sell it's of good quality, so psychologically people are tailored to the fact that hence they wear a particular brand then is beyond ordinary. However I feel is about the psychology and the human mind and how things works, people believe hence they buy an item in an expensive amount then automatically means that item has quality, meanwhile there are cheaper options with a better quality but hence they don't have that branding, it doesn't give them the leverage compete favourable, so for me I feel Brandon and marketing is the whole mark of a business enterprise.

I would agree that there is a large role for psychology in the perception of brands. Sometimes people think that if something is more expensive it is of a higher quality when it is not, or that it is of a higher quality than other things that are cheaper. However, it's when it is reinforced with quality, marketing and customer experience, all the time that branding begins to get powerful. However, if the product continues to fail to meet expectations, the loyalty of customers to the logo will not last forever. After they associate a quality or status, or a certain lifestyle with a brand, it's not just the product specs or price that's becomes a customer's consideration also what they imply about them when buying it. Therefore it is essential to have a good branding to help a business have a competitive edge over its rivals that are less costly.

[YOSHIE]

Emotional connection outlasts price comparison in business!

Yes, in fact this is true, when starting a business where there are strong emotional ties between employees, consumers and so on, of course this phenomenon can defeat the logic of price comparison.
You can imagine how great the emotion will be if it is contagious, consciously customers/consumers will be happy to act as ambassadors. Don't be surprised if the business you develop will be known in all corners of the world and abroad internationally.

In business, it is a realm of price competition, everything can be subject to price due to intense competition, while what is called an emotional connection is something that is difficult for competitors to imitate, where emotional ties are a strong fortress to maintain business, no matter customers with various price influences or product competition, when emotional ties are strong, business will run smoothly.

[yudi09]

It’s not easy to earn the kind of trust that makes consumers stop focusing on a product’s price. Louis Vuitton, Nike, Adidas, and world-renowned automotive companies built their brands through complexity and hardship, shaped by formidable challenges.
I’m not a fan of Nike when it comes to shoes—I prefer Vans and Converse. I no longer focus on their prices, which others consider expensive, even though there are imitation brands sold at much more affordable prices. Once you reach a level where quality is the top priority, using imitation brands just feels odd.

[cryptomaniac_xxx]

It’s not easy to earn the kind of trust that makes consumers stop focusing on a product’s price. Louis Vuitton, Nike, Adidas, and world-renowned automotive companies built their brands through complexity and hardship, shaped by formidable challenges.
I’m not a fan of Nike when it comes to shoes—I prefer Vans and Converse. I no longer focus on their prices, which others consider expensive, even though there are imitation brands sold at much more affordable prices. Once you reach a level where quality is the top priority, using imitation brands just feels odd.

I'm still a Nike or Jordan brand though, it's because they have a brand ambassador in Michael Jordan. So that alone could have tip the balance in the shoe industry because everyone "wanted to be Mike".

As for the luxurious brands, yeah it could be because they can relate to the prestige of the brand and somewhat it shows your social status in the society that you live in. When you have this kind of things, it means that you have a lot of money and very wealthy.

[yudi09]

It’s not easy to earn the kind of trust that makes consumers stop focusing on a product’s price. Louis Vuitton, Nike, Adidas, and world-renowned automotive companies built their brands through complexity and hardship, shaped by formidable challenges.
I’m not a fan of Nike when it comes to shoes—I prefer Vans and Converse. I no longer focus on their prices, which others consider expensive, even though there are imitation brands sold at much more affordable prices. Once you reach a level where quality is the top priority, using imitation brands just feels odd.

I'm still a Nike or Jordan brand though, it's because they have a brand ambassador in Michael Jordan. So that alone could have tip the balance in the shoe industry because everyone "wanted to be Mike".

The high level of admiration someone receives in their professional field can be one way for a brand to make them a brand ambassador. This is known as a marketing strategy designed to inspire consumers to view the product as something to aspire to because of the athlete or public figure they admire.

As for the luxurious brands, yeah it could be because they can relate to the prestige of the brand and somewhat it shows your social status in the society that you live in. When you have this kind of things, it means that you have a lot of money and very wealthy.

When it comes to brands known for their luxury, their devotees have essentially turned them into investment products. The customer base is no longer limited to those in the lower-middle class but consists of the upper class.
Public figures tend to be the target market for luxury brands. In today’s modern system, these products are used not only to display social status but also as a means to launder money obtained through illicit activities.

[Bit-Mj1014]

I'm still a Nike or Jordan brand though, it's because they have a brand ambassador in Michael Jordan. So that alone could have tip the balance in the shoe industry because everyone "wanted to be Mike".

This is a very important perspective in this topic, most people stick to brands because of the connection they have with super stars be it a sports person or a musician, I'm a example too cause I love adidas just because messi is ambassador.

[Jostle]

This goes beyond business and marketing. It's basic human connection and relationship. In terms of making "friends" and developing networks and relationships, it's often times that the relationship shines through, instead of logic and money.

So whenever it is possible, make more friends, less enemy. And you will have developed good influence over people.

[Marvelockg]

If your business is only competing on price, you are fighting a battle that never ends, because there is always someone willing to go lower,. But if your brand makes people real, pride, trust, belonging, ambition, you stop competing price altogether!

Building a brand is a product of being able to create a system that speaks trust and quality in the heart of people. If your brand does not speak trust and quality, the reverse can be the case where people associate your brand to low quality which will lead to them avoiding your brand even when you have made improvement in the quality of the product you are pushing out.

If you are building a brand that leaves a lasting impression on people, you need to reduce the price first and allow your users have a feel of quality in it. once they have that sense of quality in that brand, it becomes easy and possible for them to always come for your product even when it cost more. producing and selling quality beats every business strategy because if you have class, it might take time for you to break into the market but when you eventually do, it becomes easy for you to dominates the entire market space.

[Fortify]

Here is one uncomfortable truth for a lot of business owners; a global study surveying 4,000 consumers found that 68% of loyal customers said they would keep buying from their fav brand even if the price went up. Not because they didn't notice, but because emotional connection mattered more than the number. Emotional connection outlasts price, people stay loyal to brands that made them feel something, even when a cheaper option exists.
If your business is only competing on price, you are fighting a battle that never ends, because there is always someone willing to go lower,. But if your brand makes people real, pride, trust, belonging, ambition, you stop competing price altogether!

I think it might be even more simple and shallow than that. So many people are convinced to buy things because their idols, role models and celebrities are seen using them. Combined with advertising that is relentless in almost every aspect of our lives and we can be convinced to buy this stuff subconsciously as well. Price does not always equate to quality or at least not quality in a comparative measure. But it can really depend on the product type as well, because we tend to stick with things like toothpaste or medicine because those are more "trusted" goods we consume but could be dangerous if we swap to a new supplier. It's really hard to measure the worth of items these days, because you can almost guarantee that manufacturers are always seeking to cut costs which can often mean using cheaper materials or labor - beware your once great brands can outsource and the standard can vary over time.

[Hyphen(-)]

If your business is only competing on price, you are fighting a battle that never ends, because there is always someone willing to go lower,. But if your brand makes people real, pride, trust, belonging, ambition, you stop competing price altogether!

There is competition in business, and any form of advertising to get people attention towards patronizing your brand is left for you because the competition is real.

Talking about emotions, I think it comes from the basics lied on the brand, if your brand have quality since it started, you will maintain customers if you are consistent, but if you decide to reduce the quality of you brand, you will lose customers, and the price tag you started with should be maintain for long and you will hardly lose customers and your brand will maintain its price and quality always.

[abhiseshakana]

If your business is only competing on price, you are fighting a battle that never ends, because there is always someone willing to go lower,. But if your brand makes people real, pride, trust, belonging, ambition, you stop competing price altogether!

There is competition in business, and any form of advertising to get people attention towards patronizing your brand is left for you because the competition is real.

Talking about emotions, I think it comes from the basics lied on the brand, if your brand have quality since it started, you will maintain customers if you are consistent, but if you decide to reduce the quality of you brand, you will lose customers, and the price tag you started with should be maintain for long and you will hardly lose customers and your brand will maintain its price and quality always.

Many people forget that advertisement industry with all their strategy actually manipulated our psychology, we should realize that its change what we want to be artificial needs anf obscure our financial literacy. Without us realizing it, modern advertisment not selll product function but sell what OP explained, they successfully masking needs and also exploitated our insecurity to gain purchase figure. Advertisement create hyperreality with its selling narrativ its engineering our needs , so that an intense desire feels like an absolute necessity that must be met right now. The worst one, as OP explained advertisement sucessfully blinding consumers' financial rationality to the utility value of goods, ignoring this, combined with impulsive pitfalls, could undermine longterm financial planning.

In these era, we found phenomenon that pursuing social status and hollow emotional validation, become an urgent need for many people, especially those exposed to social media.

[Dave1]

I believe emotional connection is strong, but if there isn't a product which delivers what customers want, then, I think, it would not last for long. While a strong brand will initially win preference, over time it is quality, experience with the brand and reliability that will keep it established. Otherwise, even loyal customers are questioning why they should continue paying a higher price? That's why I consider brands to be more than a feeling, it's about repeatedly providing the customers a justification for the higher price. While trust can be built through experience, a combination of the two is what can make a person a buyer's new loyal customer.

I'm not sure about the quality though, there are a lot of expensive and luxurious items, let's say a certain brand with their handbags. And it was exposed before that when they manufactured it somewhere like in China or any sweatshop in South East Asia.

But then there are a lot of buyers of this brands even if the quality is poor. So people are buying the names itself and that's why they somewhat scam to me. There could be other brands that are less cheap and the quality is high.

The only thing is that they are not well-known that's why they are under appreciated.

[Sulegzy39]

Some individuals in historical times have attempted to portray themselves as wealthy, and people continue to do so. If you investigate the psychological elements of people who only use branded items, you will notice the same thing: they utilise a variety of well-known brand products to demonstrate their wealth. There may be a few individuals who utilise manufactured goods out of need.

Making benefit of this, branding distributors offer their brand value alongside the price of others, and clients must pay both the brand product price and the reputation of the business.