I don't know if I expressed myself clearly, but the question I just wanted to ask is this; is it a good practice to register and own a business in your real name mostly when you know others both good and bad can make reference to the name, or it is not adviced to do so because it could destroy your reputation Incase something bad happens?
It depends on the business and place you are owning. Although another company that you own can also own the same place, and that landlord can start that company and name it and make it famous, but probably did not, even if he knew he could, because he might have already made his name famous or his parents might be in the same business, so the name could be their family name, etc.
But you said the name is his, so he is making himself famous. But what I did not understand is how he is making himself famous just because you have to use his name somewhere?
He is just a landlord, and if I ever have to rent a place, I will first look at the history of the place, to whom it was given before, ask these questions. But bro, I have rented many places and it does not matter who rented it before, but it is better to know because sometimes there come issues with electricity bills that you have to clear upfront.