Why big brands constantly opt for visibility; a lesson to learn!

[Youngrebel]

You as a young person before, you your mind is already mature to get curious of that, hehe. It was like you are business minded mate. While me as a kid, I only enjoy the advertisements done by big brands. So they hold so many value on my current age.

Anyways, when the brand is already huge, things would have been easier for them to promote and pay the right people to dominate the market evenly. It may be true that the science behind is for the people to not forget them but on my case, I still recognized and would buy products that doesn't have an active advertisement anymore. Though again, it may be due to nostalgia but their quality is also that good.

Sometimes it is not just about how much a brand advertises, but the kind of impression they leave for us to see when they were growing up. True that big brands have an advantage because they already have the money, name and customer base to keep themselves relevant but at the end advertising may bring people to a product, while quality is what keeps them and make them come back later.

[SamReomo]

Sometimes it is not just about how much a brand advertises, but the kind of impression they leave for us to see when they were growing up. True that big brands have an advantage because they already have the money, name and customer base to keep themselves relevant but at the end advertising may bring people to a product, while quality is what keeps them and make them come back later.

When brand A is spending in millions to reach out to customers then no one can know much about brand B that's spending merely $1k to $10K even if the brand B offers better quality products they'll still not reach the customers. The brands that spends money on advertisement and marketing try their best to have the top level products that's why they'll get many retaining customers as well. So marketing is the most important thing for a company without it the growth rate won't be high even if a brand has made the best level products way better than the competitors still they won't be able to sell the products.

[Churchillvv]

Sometimes it is not just about how much a brand advertises, but the kind of impression they leave for us to see when they were growing up. True that big brands have an advantage because they already have the money, name and customer base to keep themselves relevant but at the end advertising may bring people to a product, while quality is what keeps them and make them come back later.

A coach once said it’s not the quality nor the advertisement that makes the impression but the story that they tell or sell to people, a product can be low quality or just regular like the cheap ones you get but if the company gives it to big names, people with reputation and say that it’s only those who are reputable that can put on the product that will drive the brand because the average man is trying to be reputable in the society, some make strive to get it to look reputable while some will get it at the time they become reputable which means it has become the goal for many hence they don’t have to do much advertisement nor increase the quality but sell the dream to people.

[M47AK16]

Sometimes it is not just about how much a brand advertises, but the kind of impression they leave for us to see when they were growing up. True that big brands have an advantage because they already have the money, name and customer base to keep themselves relevant but at the end advertising may bring people to a product, while quality is what keeps them and make them come back later.

When brand A is spending in millions to reach out to customers then no one can know much about brand B that's spending merely $1k to $10K even if the brand B offers better quality products they'll still not reach the customers. The brands that spends money on advertisement and marketing try their best to have the top level products that's why they'll get many retaining customers as well. So marketing is the most important thing for a company without it the growth rate won't be high even if a brand has made the best level products way better than the competitors still they won't be able to sell the products.

Customer acquisition is where a brand is created. Even if you create the buzz and spend millions in marketing, what if users are still not ready to use your product? They money spent in marketing is a complete waste in that situation. I have seen brands spending way higher in customer acquisitions because they think they can retain the customer and increase business per head. But customers are too selective. There are a number of competitors out there and it would take no time for these customers to switch brand if they get better offers elsewhere.

If one business had a potential product(which most brands do), they obviously would spend on marketing because they need to reach users in order to introduce their product. Without marketing, they can barely make any profits so they have no other option but to spend on marketing.

[Smartvirus]

A coach once said it’s not the quality nor the advertisement that makes the impression but the story that they tell or sell to people, a product can be low quality or just regular like the cheap ones you get but if the company gives it to big names, people with reputation and say that it’s only those who are reputable that can put on the product that will drive the brand because the average man is trying to be reputable in the society, some make strive to get it to look reputable while some will get it at the time they become reputable which means it has become the goal for many hence they don’t have to do much advertisement nor increase the quality but sell the dream to people.

That’s definitely how brands are built, it revolves around policies and how these policies are regulated.

However, how do you tell this story without advertisement?

The importance of advertisement in the line of production cannot be over emphasized. Every brand today gets to do some form of advertising in other to go mainstream. Without it, your product can end up being localized and wouldn’t be bought on a large scale as much as you would have wanted.

You might have a good product with great quality and story but, if it isn’t getting to the people that needs to see it, it’s as good as nothing.