Brand strategy; how it can change the way people see Bitcoin.

[CTO114]

What then is brand strategy? A lot of people hear brand strategy and picture something that's complicated; charts, business terminologies and even boardroom conversations. Well, it's simpler than that. Brand strategy is the plan, it is the thinking behind the brand.

Personally I think brand strategy can affect Bitcoin more than a lot of people realize. When people hear Bitcoin they rarely think about sovereignty or decentralization. Their first thought is crypto, speculation and price movements.
This thinking didn't just originate from technology alone, it likely came from the stories people have heard about Bitcoin .
Imagine two people looking at Bitcoin from two different perspectives. One as a highly volatile asset that people buy and hoping that the price will rise, while the other sees it as a scarce digital monetary network that operates without a central authority. The Bitcoin here has changed but rather it's the story behind it that changed, and that's where branding is introduced.

Obviously, Bitcoin doesn't need branding like the corporate world would discuss it, obviously there's no CEO to chair what a brand strategy should look like. You can't also deny that there's still a battle taking place over how people perceive Bitcoin. Especially people with little knowledge about it just relying on grapevine.

One can speculate in different ways is Bitcoin crypto? Digital gold? Internet money? An hedge for inflation? Or just another investment?
Off course the answer people settle on will influence how they use it, how they trust it, and the set of persons that accept it. Thus isn't just about individuals, but also institutions and even governments.

A branding strategy is not without its challenges. The major challenge her is finding a way to communicate Bitcoins deeper value without turning it to another corporate product with just empty promises. The most powerful strategy shouldn't be convincing people to believe in Bitcoin, it's helping them understand the need not to believe in anyone!

[ColdLava40]

Does Bitcoin need branding?

Bitcoin is not some kind of product that needs branding. It's a technology and like every technology some people will appreciate it or just ignore.

Bitcoin is way past those times where it needs anyone to grow, right now what Bitcoin need is people who will continue to trust in it.

A technology where everyone stands to gain from it does not need a committee to make plans or brand it. I honestly do not understand your point or the message you are trying to pass.

[Call_Me_Guru]

What then is brand strategy? A lot of people hear brand strategy and picture something that's complicated; charts, business terminologies and even boardroom conversations. Well, it's simpler than that. Brand strategy is the plan, it is the thinking behind the brand.

...and a payment method

Fortunately, Bitcoin doesn't need this kind of branding you are talking about. Anyone who wants to deal with Bitcoin should learn about it. We preach DYOR often, it goes beyond knowing but also safety. Bitcoin community is large enough to keep the awareness and who is interested must reasonably know why it is Bitcoin and what it can do for them.

[Grease5000]

What then is brand strategy? A lot of people hear brand strategy and picture something that's complicated; charts, business terminologies and even boardroom conversations. Well, it's simpler than that. Brand strategy is the plan, it is the thinking behind the brand.

Personally I think brand strategy can affect Bitcoin more than a lot of people realize. When people hear Bitcoin they rarely think about sovereignty or decentralization. Their first thought is crypto, speculation and price movements.
This thinking didn't just originate from technology alone, it likely came from the stories people have heard about Bitcoin .
Imagine two people looking at Bitcoin from two different perspectives. One as a highly volatile asset that people buy and hoping that the price will rise, while the other sees it as a scarce digital monetary network that operates without a central authority. The Bitcoin here has changed but rather it's the story behind it that changed, and that's where branding is introduced.

Obviously, Bitcoin doesn't need branding like the corporate world would discuss it, obviously there's no CEO to chair what a brand strategy should look like. You can't also deny that there's still a battle taking place over how people perceive Bitcoin. Especially people with little knowledge about it just relying on grapevine.

One can speculate in different ways is Bitcoin crypto? Digital gold? Internet money? An hedge for inflation? Or just another investment?
Off course the answer people settle on will influence how they use it, how they trust it, and the set of persons that accept it. Thus isn't just about individuals, but also institutions and even governments.

A branding strategy is not without its challenges. The major challenge her is finding a way to communicate Bitcoins deeper value without turning it to another corporate product with just empty promises. The most powerful strategy shouldn't be convincing people to believe in Bitcoin, it's helping them understand the need not to believe in anyone!

Bitcoin does not need a brand manager, though it still has a narrative. People who only see price will treat it like another speculative asset, while those who understand decentralization see something much bigger.

That is why education matters more than branding because bitcoin's strongest strategy may simply be allowing people to understand what it is and make their own decision without needing to trust a central authority.

[PrivacyG]

Personally I think brand strategy can affect Bitcoin more than a lot of people realize. When people hear Bitcoin they rarely think about sovereignty or decentralization. Their first thought is crypto, speculation and price movements.
This thinking didn't just originate from technology alone, it likely came from the stories people have heard about Bitcoin .

People unlock their phones using biometric features from face, eyes or fingers.  They voluntarily take mug shots to register on a platform with out even thinking twice.  They earn and spend all of their money through a centralized ledger, as in Banks.  They give away their information for a Dollar discount promising subscription.  They wear glasses that listen to them all the time and can record their point of view all day long any time it wants, from waking up to having sex, dating, having a private conversation or going to sleep.  Which is a lot worse than what we had so far, which is Smart phones that are either in our pockets, hands or on a desk or table all the time doing the same thing.  Worst of all, they voluntarily scan their own retina for a Shit Coin.

Most people are help less.  I do not know how much can be done about that any more, most of them will happily accept and trust a much more dystopian future.  Good luck changing their mind, I really do not believe that is going to happen any time soon.

[CryptopreneurBrainboss]

A branding strategy is not without its challenges. The major challenge her is finding a way to communicate Bitcoins deeper value without turning it to another corporate product with just empty promises. The most powerful strategy shouldn't be convincing people to believe in Bitcoin, it's helping them understand the need not to believe in anyone!

Bitcoin isn't own by one person although it was invented by satoshi therefore it'll have difficulties for it to have one unique branding style because of the different self acclaimed brand ambassador of Bitcoin. While you're putting efforts in showing the benefits of owning Bitcoin from the freedom aspects, others can be showing it from the monetary side and from what they're showing, it looks like a fast money grabbing opportunity that's to say, the Information being shared will always be different. Bitcoin can always handle itself that's what I always say therefore we don't need to brand it because Bitcoin does that in its own way to people differently that's why you see the community growling tremendously. While other assets need branding, Bitcoin doesn't fit into that marketing strategy as it doesn't need any marketing to sell itself.

[tabas]

Obviously, Bitcoin doesn't need branding like the corporate world would discuss it, obviously there's no CEO to chair what a brand strategy should look like. You can't also deny that there's still a battle taking place over how people perceive Bitcoin. Especially people with little knowledge about it just relying on grapevine.

There's no need to battle on the point of view of people of what they think about bitcoin. As you have said that it needs no branding anymore. It can be as-is, no need for any attachment and let the people speak for what it is to them. We as holders doesn't really care about what people think of it anymore. They called it as a scam before and a lot of negative things but it's not just worth it to spend and waste energy to argue with it. We don't have to please these people and so as whether they believe in it or not, bitcoin will continue to thrive even without them and us.

[BitMaxz]

Does Bitcoin need branding?

Branding is an old way to attract new users, but this will never work on Bitcoin. People may think differently if Bitcoin rebranded to a different name, but this strategy works on altcoins or new projects, just like RAiblocks before it actually rebranded 3 times. It works on the 2nd but not the 3rd one; it is slowly dying.

If Bitcoin is going to be rebranded, the past history might fade away in the long run. It would only be a negative impact on the crypto space since Bitcoin is the first brand we heard first then just suddenly dies because it wants to attract new users? It won't work if this is the only purpose, and we already knew about Bitcoin; even Wiki already has a past achievement about Bitcoin. so need for rebrand.

[hd49728]

What then is brand strategy? A lot of people hear brand strategy and picture something that's complicated; charts, business terminologies and even boardroom conversations. Well, it's simpler than that. Brand strategy is the plan, it is the thinking behind the brand.

Personally I think brand strategy can affect Bitcoin more than a lot of people realize.

If over many years, about one and a half decade, "Ponzi scam" attacks have yet made Bitcoin is a scam, I don't worry about any brand strategy from any company. If they are scams, they can not be something worse than Ponzi scam companies. If they are legit, do right things for their business with products related to Bitcoin, I have more reasons to feel no fear about their brand strategies.

When people hear Bitcoin they rarely think about sovereignty or decentralization. Their first thought is crypto, speculation and price movements.

One can speculate in different ways is Bitcoin crypto? Digital gold? Internet money? An hedge for inflation? Or just another investment?

Bitcoin is Bitcoin, it's here to stay so let people time and freedom to explore about Bitcoin, experience with Bitcoin, then they will have their own learning, and experience for better understanding about Bitcoin, the blockchain, the bitcoin currency and will change their mindset further as well as have better practice especially investment.

[yhiaali3]

I don't think Bitcoin needs a brand because it's not a product or a business, but a technology and a fully integrated decentralized financial system, and therefore I don't think we need to promote it through a brand.

Regardless of how people view Bitcoin whether as a decentralized payment system, a highly volatile speculative asset, a store of value, a strategic reserve, or even a Ponzi scheme (as some fools believe) This will not change anything about the reality of Bitcoin.

[Awaklara]

A branding strategy is not without its challenges. The major challenge her is finding a way to communicate Bitcoins deeper value without turning it to another corporate product with just empty promises. The most powerful strategy shouldn't be convincing people to believe in Bitcoin, it's helping them understand the need not to believe in anyone!

How extensive can you convey and influence people to adopt that kind of mindset? Meanwhile, the branding created by a centralized exchange with the power of their media can potentially spread faster and be trusted by people who are new to Bitcoin.
Deeper knowledge is not for beginners. They will start to be interested in other understandings related to Bitcoin when their interest grows. Building that kind of thinking definitely requires a gradual process. But not everyone will agree with what we convey.

[Jostern]

I don't think Bitcoin needs a brand because it's not a product or a business, but a technology and a fully integrated decentralized financial system, and therefore I don't think we need to promote it through a brand.

Regardless of how people view Bitcoin whether as a decentralized payment system, a highly volatile speculative asset, a store of value, a strategic reserve, or even a Ponzi scheme (as some fools believe) This will not change anything about the reality of Bitcoin.

I don’t even understand how bitcoin is going to need anything like branding, when bitcoin isn’t a business entity, people can always have different opinions about bitcoin probably because they don’t believe in the potential of bitcoin because they believe in something else probably on altcoins, so how is it possible that bitcoin is going to be branded when bitcoin is decentralized so who will be branding bitcoin.

Bitcoin have passed a stage were people would be thinking anything as such as branding, I cherish bitcoin because of decentralization, where you can have control over your investments’ bitcoin is an asset of value and the potential of bitcoin promises to be tremendous.

Branding is a horrible thing to suggest in bitcoin.

Bitcoin already has a good identity, and doesn’t need any advertisements to gain identity.

However everyone is entitled to their opinion about how they view bitcoin, but the question is does our opinion matter when it comes to Bitcoin.

[BlackBoss_]

I don’t even understand how bitcoin is going to need anything like branding, when bitcoin isn’t a business entity, people can always have different opinions about bitcoin probably because they don’t believe in the potential of bitcoin because they believe in something else probably on altcoins, so how is it possible that bitcoin is going to be branded when bitcoin is decentralized so who will be branding bitcoin.

Bitcoin itself is already a very big brand, a biggest one in blockchain and cryptocurrency industry so it does not need any branding campaign to make massive exposure in this industry. People who are interested in this industry and cryptocurrency market must know about Bitcoin, even they can be exposed firstly by shitcoins, eventually by their participation in this market, they will certainly know about Bitcoin.

Bitcoin is a safest cryptocurrency asset for investment and holding, and all people through their own investment experience and market cycles, will sooner or later realize that in investment aspect, Bitcoin is the best. Best because they won't lose money by buying and holding bitcoin while it's very uncertain result with altcoins.

[Sim_card]

Bitcoin speaks for herself and needs no branding because it's unique and genuine. Empty promises goes to shitcoins and not bitcoin. It's not everyone that will adopt Bitcoin for the same reasons because bitcoin has a lot of potentials. Whether, you adopt bitcoin because you see it as a store of value to preserve your wealth or you bought to make profit or you adopted it to use it as an alternative payment method, bitcoin will still be what it is and will grow in value overtime because of the trust and confidence it has gained from investors.

[aoluain]

Does Bitcoin need branding?

Absolutely not. Bitcoin gets its own advertising organically.

its 'brand' is already out there through years of negativity and Bitcoiners trying to educate
friends and family, everyone* knows the word BITCOIN but not necessarily exactly what
it does and offers. Other people will come to it when they are ready.

Corporate financial instutuons are doing their own branding by selling their financial Bitcoin
products to their customers.

[OsaiEmma]

~ snip

This is very funny to me. Now, let's say you're given the opportunity to promote the "Bitcoin brand", you'll start telling people about self-custody, securing their wallets, decentralization, store of value (talk more on this in the next paragraph), etc? Well, you probably might see some people being interested, but it won't give you a quarter of what you need to get Bitcoin's price to what it is today.

Now, talking about Bitcoin being a store of value, isn't that the same thing as saying the price will go up? If the price remains flat, and inflation hit, it isn't really preserving value, the price needs to go up to cancel out the inflation for it to actually preserve value. Truth is, you can't sincerely talk about Bitcoin without mentioning "price goes up"—it won't garner a lot of traction.

[Hewlet]

A branding strategy is not without its challenges. The major challenge her is finding a way to communicate Bitcoins deeper value without turning it to another corporate product with just empty promises. The most powerful strategy shouldn't be convincing people to believe in Bitcoin, it's helping them understand the need not to believe in anyone!

You have already pointed out some flaws in your thought process and it goes to a large extent to show that bitcoin does not need any form of brand strategy. bitcoin is what it is and newbies and those that gets a biased concept about it have the responsibility of doing proper research to know where each of these things stands. is bitcoin not volatile? is it not a speculative asset? can't it be treated as an investible asset? these are not all false but any new investor ought to know where each of these stands and relate with it s it applies.

Bitcoin has been surviving even with the identity of it creator not known till now. it does not further identity to buttress all the things that it represents.

[Bigjoe33]

The name 'Bitcoin' is a brand on it's own, ams truly, it is selling well out there.

Perhaps, there would be no need for an extra branding thoughts or idea. People keep telling people. People try to explain, teach and educate others about Bitcoin, and most importantly, Bitcoin is has gone global. There is no other branding that will beat that.

Am not always a party to thoughts and/or suggestions about trying to educate, convince or sweet talk people to joining Bitcoin investment, nope. For an asset that is really doing well, and has proven it's authenticity for years long ago, then, those who will join don't need any perfect conviction in the name of branding. Bitcoin is doing well, and that's enough branding.

[5W-KILO]

If this came up in 2015 I would have seen it differently but now? Today? It feels too late because branding is too old skool to make any sense today, Bitcoin doesn't need any brand.

When something solved world problem it creates the brand for itself without the help of any entities, Bitcoin is the only decentralised digital asset that wants to co exist with centralised world without becoming any threat.

Let's learn to appreciate how wonderful this innovation has become, Bitcoin got us all here, I wouldn't be in crypto space today if Bitcoin doesn't exists, it's the online reason why I still have my hopes up.

[marrcelo]

Bitcoin needs of user to be able grow is not true. Bitcoin in the financial crisis and in the devaluation of the money or the bank breaks increase the buy of Bitcoin much more than marketing campaigns. The problem and wrong image of Bitcoin like associate it to the quick gain get rich speculation in short charts. The name Bitcoin already became a very valuable brand in itself a very valuable brand.