Privacy is free but at the same time to really stay private on the internet you need to do the complicating moves, IPs and VPNs and many others needs to be a easy play to you, many people will find this too complex.
I know a friend who wants privacy if possible but he isn't ready to practice and get used to the process of staying anonymous online, and to be fair it's not going to be easy for someone who haven't been doing it for some times already.
I feel like privacy is slowly fading and harder to run, or maybe I should say it's more tasking now too stay true anonymous online, the existence of AI isn't even helping.
If it cost nothing to go private online, everyone will be practising it. It's not as simple as we normally talk and not everyone can actually practice it full time. Moreover, if you're not into tech, you'll never understand how to use some privacy tools as a normal internet user. People don't have problem going absolute private online but many can not make use of the tools accurately. It's not as if people don't care but practicing it is not really easy.
Learn to mask IP, use onion routing, use PayJoin and any other collaborative protocols that secures privacy.
PayJoin is actually underrated. I believe with time people will start using it more.