Well true, it will be the hallmark of the casino itself, and for myself it should be the casino has the hallmark and do not need to follow other casinos. It's good for their identity.
On the user side, it is possible that we need to get used to the layout, but it is not a big problem because it can be handled easily, just need to get used to it as discussed here.
Casinos need an identity, and we can see the big casinos that have been in operation for longer also have that, either in terms of games for example or something else.
They can be creative and it's not easy to have an unique sportsbook but if they can do something different, it's worth to try. If it works, they can continue with it towards further success but if they are worrying about something not too successful for their business, they will have to reserve another layout which is ready to be launched in the future.
It can requires them to spend more resources for developing that reserved layout, which can be used anytime in the future because it's not good to wait a long time for its development while assumed the current layout does not bring enough good effect and success.
They only began here with that layout so I wish them best, and wait for results from their business casino, not only from the creative layout.