Why are hardware companies keeping customers information after they have successfully delivered their products? Isn't this the reason why scammers are able to get their hands on people's addresses and emails?
Bro, these companies have always kept their customers' data, and typically, when you visit a site like Uber, they collect more than 100 data metrics from you, like your battery health or phone OS. They use such data to organize their recommendation systems accordingly so they can give you deals that suit you best.
These recommendation systems are now being optimized using AI, and that's why data has become even more important.
People are using keywords to promote their own sites in AI platforms like ChatGPT. They are even using those words and keywords that have not been enforced by the real platform, but they are using them to push their sites into it. I have encountered this several times, but I don't know how they are doing it.