There are a number of other platforms where we can purchase gift cards using cryptos.
I agree with your point but OP is trying to help new users with his knowledge. Which, according to me is fine.
I still consider that as a conversion and gifting gift cards instead of real cryptos is still just the traditional way of gifting. Instead of these gift cards, we can directly gift cryptos loaded in a paper wallet along with a tutorial about how to use it. That I think will be more useful instead of the regular gift cards because those amazon and flipkart gift cards can only be used for shopping but cryptos can actually start their investment journey.
Indian mentality: "Ye kya hai!" Then you go on to make them understand what it is & its benefits. The next reply would be "Theek hai par ye to gift nahi hain na". This is India and Indian mentality; cousins, brother & sister will not consider those paper wallet worth as a gift cause the
gift places more importance on the festival when it is a physical thing.
I would personally not swap my cryptos for these gift cards because if I have to do so, I would simply use UPI or my bank account to purchase gift card directly on amazon or flipkart instead of going to any third parties because that way I would save some markup cost.
It is your point of view, and I think it is okay to do what you feel comfortable/sensible according to you.