But the larger question is this: what actually makes someone care about sound money?
I think the question we need to answer first is: does it matter?
We are not looking for getting
everyone on board. After all, we cannot force people to change.
Bitcoin is "freedom money" or as I like to call it: the exit. Those who want to have financial sovereignty are going to benefit from Bitcoin and those who want to remain slaves of the oligarchy will continue living like that.
If there's any other way simpler to make the OP understand that, bitcoin is an alternative to the rusted traditional fiat system and it's only those who care and seek for an alternative means to that rusted system that would actually care to getting involved with bitcoin and compare with the traditional fiat, and then make a decision for themselves. Because, just like you literally mentioned, bitcoin is absolutely a "
freedom money" and people shouldn't be forced or obfuscated into adopting it without them not understanding it and appreciating it value and role.
With decentralization of bitcoin and it's pseudonymous use for privacy, I think there's no much to not care for from anyone who takes his privacy seriously.