Is this good for business?

[Stormisover]

Is it a good business model for a business to want to produce and sell everything? The reason this question is being asked is because I noticed a Chinese brand that started with consumer electronics like earbuds, headphones, power banks, smartwatches, Bluetooth speakers, phone chargers, are now moving to everyday lifestyle product like face wipes and slippers, which are the few I have seen but I am sure there are more (some people can already guess the brand).  Do you think it is good for a business to expand this much because business expansion in every direction can be the best way to kill the business, like imagine your favorite electronic brand selling tissues and baby diapers, not something along the electronic line still, will you trust such a product even though it carries a big name?

Yes of course, it's very much good for business, to me that's a productive mindset, sometimes for one to succeed beyond your expectations, you will have to think outside the box, the Chinese company actually think outside the box, and see that the environment he's into doesn't just need the phone accessories or gadgets, he saw they need other things and he venture into it, and since one has worked with them and see that their goods are okay, you still don't have to fear for other products because it's definitely gonna be good for anyone use, so it's really good for business.

[Powerjumboo]

Is it a good business model for a business to want to produce and sell everything? The reason this question is being asked is because I noticed a Chinese brand that started with consumer electronics like earbuds, headphones, power banks, smartwatches, Bluetooth speakers, phone chargers, are now moving to everyday lifestyle product like face wipes and slippers, which are the few I have seen but I am sure there are more (some people can already guess the brand).  Do you think it is good for a business to expand this much because business expansion in every direction can be the best way to kill the business, like imagine your favorite electronic brand selling tissues and baby diapers, not something along the electronic line still, will you trust such a product even though it carries a big name?

When your business gains popularity with reputation and your business products are exported all over the country and abroad, then you will definitely be successful. When you are successful and your business is popular with everyone, you will not be stuck with producing one product, you will try to produce products of different items and all companies do this. There are many companies that produce everything that is needed in daily life and everything is used by people, but if you do not take risks for fear that increasing production will not destroy the business, then you will not be successful.

[Synchronice]

Is it a good business model for a business to want to produce and sell everything? The reason this question is being asked is because I noticed a Chinese brand that started with consumer electronics like earbuds, headphones, power banks, smartwatches, Bluetooth speakers, phone chargers, are now moving to everyday lifestyle product like face wipes and slippers, which are the few I have seen but I am sure there are more (some people can already guess the brand).  Do you think it is good for a business to expand this much because business expansion in every direction can be the best way to kill the business, like imagine your favorite electronic brand selling tissues and baby diapers, not something along the electronic line still, will you trust such a product even though it carries a big name?

It's not the best business idea because you can't be good at everything. You can pick certain niches, invest heavily into them and produce decent products in your niche category but if you try to produce many things, there will come other competitors who only focus on certain niches and will outperform you.

There are examples of brands that tried to produce many products and failed. For example, Colgate once was selling frozen dinners but customers found it absurd because the brand gave no reason to believe into it. Also, we have to keep in mind that one bad product from the brand can damage the whole reputation of the brand. It's like, the more product brand produces, the higher their overall responsibility is.