TV channels talking about bitcoin is not something new really. RT has been doing so since early 2011. It gained more attention later so to me media attention NOW is not that special. Still nice to hear that though.
I think it depends on the channel and the programme - the BBC is major; Click Online - not so much. It's more "popular science" than the equivalent programmes on other UK channels ("win all these sponsored goodies!") but it's still pretty low-brow and unloved/unwatched, the kind of programme the BBC makes in order to justify receiving TV license fee cash...
I'm pretty sceptical about media attention anyway - but I have fairly unorthodox views on Bitcoin and mass adoption (I don't think my grandmother being able to buy her groceries with BTC is a compelling use-case for Bitcoin).