Coinbase offered $10 dollars if you sign up with a ".edu" email address. M.I.T gave $100 to each undergraduate.
For everything else, targeting a younger audience is smart because they are usually more tech savvy then their counterparts.
A younger audience also tends to stay with the "program longest." For example: I noticed (from a friend
) that lifetime started making movies with teenage actors (they only used to make movies with adult characters and adult dilemma's.) I believe they do so to draw a new audience that is more likely to stay with the program they like (they would get older and still watch it because they have fond memories etc)
Does this work for bitcoin? Lets face it, college kids don't really have any money because of tuition or because they do not have an investment mind (mostly just getting drunk and getting laid).
Most of them might get into btc, but in small amounts (money wise). Compared with older people who are more wise (saving money) and more likely to buy expensive items (they generally have more money). Should we target them because they can use it more efficiently (or will it come when the youngins leave it behind for dogecoin
?)
For example my dad. I told him about btc but he is more interested in facebook (don't blame me I told him not to buy fb stock) and alibaba (seems legit). I asked him why he didn't like btc and he said because he was not understanding if it was a currency, a stock etc. He saw a few segments of the financial newscast that breifly went over btc (screwing up his perception of it as they intended).
So in conclusion, is it smart to go after the younger ones instead of the older people (to get involved in btc)