Disclaimer: I have no affiliation with this company. Just heard them on Lets Talk Bitcoin podcast and thought it was a sick idea. (sick is a word the kids use for something "good").
http://www.ybitcoin.comSo the deal is this - they print the publication free of charge, but its super glossy, high quality and over 30 pages long. But the content never changes. They just mix up the cover artwork, and inside display/arrangement each time they print. The content always stays the same, and its intentionally geared towards "whetting" the appetites of small business owners. To get them to adopt Bitcoin and start accepting it at their place of business.
I loved the idea so much that I contacted them. They sent me several hundred copies, with the agreement that they would be distributed with genuine effort to local businesses. Don't just throw these things around town like flyers. They're expensive to make.
But the content absolutely kicks ass. We actually went out today in Miami and started going business to business asking to speak to the managers / owners. I brought a cute colombian girl who im sure helped the openness quite a bit. We intentionally hit small businesses. Privately owned restaurants. Boutiques. etc. Avoided the large chains because they can't really make decisions like these. The response was amazing. Business owners were begging to know what it was all about. Most had not heard of Bitcoin yet. I thought to put a sticky note on the outside of each one that says:
* No Merchant Fees
* No Chargebacks
And that pretty much got them super interested. Some were worried we were selling them something, but we quickly clarified that no business is involved.
I just wanted to share this resource with everyone out there. If you have a Bitcoin meetup group in your city, and think you guys could canvass your town and get conversations going with business owners, these magazines will do the "selling" for you. The articles are perfectly worded and motivating.
I actually purchased a ton of "Bitcoin Accepted Here" stickers that we're going to slip into the magazines to encourage adoption. And even slipped in a quick note on paper with contact information if they got overwhelmed and needed some help getting set up with BitPay, Coinbase, or whomever.
Here's the current issue:
http://issuu.com/ybitcoin/docs/ybitcoinespring2014?e=10006647/7220153Disregard the NEO cover. It went to print before the blowup. Has since been changed.
-B-
