Well that and having Budweiser accepting Bitcoin MIT as well and coinbase along with other things are starting to remove the bad taste gox left
Anyways happy to see the uptick myself
The Budweiser thing was not important, and I really doubt whether it had any impact on the exchange rates. The MIT initiative, as well as the Bitpay fundraising, on the other hand received widespread media coverage.
It's part of the overall combined effect I agree it was not as important but it did help
If I was to be technical I would also have to add that coinbase giving 10 dollars to any top 500 university student with a .edu address helps to promote it.