Honestly, at this point anyone that buys into coins when they are rising at a fast rate deserves to get screwed. This isn't a one-day thing. This has been going on for many months across many coins. It's nothing new.
For some people it is new. There's plenty of people becoming "professional traders" for the first time every day. As we obviously still have a ways to go before mass adoption of bitcoin, its going to be even longer until alts are well known.
Like I said, they deserve it. Too many people throw their money blindly into things and then cry when they lose it. It's called greed and they bring it upon themselves. If people would quit treating every coin like a get-rich scheme, we wouldn't have this stuff happening.