Yep, pure hype. I joined the mailing list yesterday, got this email today.
Emphasis mine.I hope this email finds you well.
I'm reaching out to you, as I am currently representing the owners of the premium domain name BTC.com.
As a result of a high-level of interest in their start-up plans and domain name, the company I represent is exploring a possible divestment of this domain name asset.
Given the nature of your business, I thought [redacted] would be able to leverage the domain quite well; helping you gain more visitors and assist with your online branding/positioning.
If you have any interest in BTC.com and would like to discuss further, please let me know.
I look forward to hearing from you.