I think miners should collectively act to keep fees as low as possible in USD value to maximise potential adoption while it's still early in the life of bitcoin. Fees will go down in btc, but I don't think it's in anyones interest for fees to ever go up in USD. Not for a long time anyway. If miners processed low fee transactions it would lessen the barrier of entry for some people.
IOW, continue the strategy of bait-n-switch, and without even a twinge of recognition. One can hardly blame those who harbor some suspicions of the ethics of the Bitcoin community.
If one doesn't want fees, just open up the transaction rate. That will rather quickly achieve the vision of there being about 6 copies of the blockchain held by organizations who can handle the load. These types will probably pay a person to use Bitcoin or at least offer a zillion valuable perks for doing so. The value of the information stream coming from the userbase makes it an economically viable business model. Just like modern e-mail.
In the mean time, if one patronizes outfits which use authentication systems supplied by the large American internet organizations then said organizations can enjoy some of the benefits of mining the info stream without even undergoing the relatively minor hassle and expense of operating clusters of Bitcoin supernodes.