Unrealistic. GHash has 0% fees, so hard to beat that. On top of that, a huge part of cex.io power is their own mining hardware.
You wouldn't go anywhere near 50% by just attracting greedy miners.
I'm saying a pool could easily beat that by paying negative fees or other incentives that provide enough of a reason for miners to switch. They say cex.io is 25% of their hashing power. Even so that would mean you would only need 12.5% of the hashing power to meet or exceed Ghash.