Coinbase is now offering its merchant partners a way to incentive bitcoin payments with a new feature that will allow businesses to extend discounts of up to 25% to consumers.
The California-based company framed the move as one that will provide merchants with a dynamic way to incentivize their customers to shift away from traditional payment methods.
As the costs of a credit or debit card transactions fall largely on the merchant – who may find themselves charging more to make up for these expenditures – a discounting feature can make it more enticing for customers to spend bitcoin.
Coinbase said in a statement:
“[Transaction] expenses are passed on to consumers in the form of higher prices for goods and services. Bitcoin significantly reduces transaction fees and costs associated with fraud and chargebacks. And now, merchants can share these savings with consumers by enabling instant discounts on orders paid in bitcoin.”
How it works
Setting the discount is designed to be relatively simple for merchants.
Merchants who use Coinbase can opt to apply an automatic discount to purchases by making the change in their Merchant Settings menu.
See the details @
http://www.coindesk.com/coinbase-merchants-offer-25-discounts-bitcoin-purchases/This is very important in getting the average person to see the benefits of using BTC to buy things. Good shit, Coinbase!
