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Most people on the 'Net are really entertaining themselves (say, after work). OK, HERE, there may be more work going on than at other websites, but I would think many (like me) are here for education AND entertainment.
I look at how many HOURS it takes to produce content and how that relates to how many HOURS people read it (consume), here I look at:
-- my own blog
-- mighty Zero Hedge
-- and our hometown newspaper
"Entertainment: Content and Consumption"
http://goo.gl/YRRwHi