The poll after the article doesn't make for very good reading:
Calgary Poll Question June 19, 2014
Have you used, or would you use, Bitcoin?
Yes 107 (4 %)
No 2278 (96 %)
Total number of votes: 2385
Looks like there's still some educating to be done before we really start to see mainstream use.
Good point it sort of reflects Bitcoins current user demographic where there is a small but dedicated user base and the mainstream usage is still a ways off.
The adoption is getting there though but slowly but surely is still progress