Bitcoin isn't a company, though. It's more easily compared to the internet itself than an internet-based company. That would be like Coinbase.
Problem is internet by itself has no price tag and doesn't make any profit.
I still think the internet analogy holds. Bitcoin is a payment network so it is bigger than any one firm, while lots of firms went broke in automobiles, airplanes, etc, cars and planes are still with us. So I think bitcoin continues though I worry about things like blockchain size and Ghash.io inhibiting long term success.
Also, the survival of the network does not mean each bitcoin has to cost 1000+ USD, though I think it will.