I notice a lot of companies that are big are accepting bitcoin, then someone makes a post and says "big news" or "this is huge" or "to the moon".
The issue isn't really that there are almost no companies that accept them, for the most part you can buy almost everything with the adoption rate of bitcoin now. The news should be "omfg 2 million more people are using bitcoin than before!" or "more transaction volume that is ACTUALLY buying and selling goods is happening!"(as opposed to trading on exchanges back and forth to profit is what we don't need more of).