Check the comments: "I would rather just pay with cash; money is already digitalized; I would risk my money by putting it on Bitcoin; There is a Bitcoin elite already, who cares if the elite owns dollars or Bitcoins, im poor anyway".
People is put off by the fact 1% own shit loads compared to the 99% just like it happens with FIAT, and they are just too tired-pissed off to deal with BTC and it's volatility.
But the main issue here is that whilst it is alto easier now, bitcoin is still a lot of work to get into and get the hang of, hell i have been using it for 2+ years now and even i get caught out by little intricacies and quirks in bitcoin and related software.
People wont adopt it until it becomes accepted more and vendors wont accept it until it is adopted more, it really is a catch 22