[BOUNTY] [XCH] ClearingHouse Logo Contest 0.55BTC

[btcdrak]

Logo contest for ClearingHouse (XCH)

ClearingHouse is a meta-lay protocol on top of Viacoin (VIA).
We are looking for a professional logo that reflects the high standards we want to set.


Design Brief

The contest will end on midnight UTC September, 12th and we will decide on the winner.

Reward is BTC 0.55 BTC for the best logo.

We are looking for something possibly abstract to represent ClearingHouse which is both it's own currency, and also a protocol to
allow the issuance of it's own cryptoledgers, assets, and decentralized on-the-blockchain trading and transfer of assets. A symbol
that succinctly represents the protocol and capabilities of ClearingHouse.

I'm looking for something that can double as a logo for ClearingHouse and a symbol for XCH. It should not be a coin style logo,
it should not be complex and it should be able to reduce down to 16x16 and still be legible.

At conclusion of the work the winner agrees to assign all copyright to us.

Good luck to everyone!

[canej]

[btcdrak]

I think we should try to avoid typical coin logo as a pattern: this is so much more than a just a coin. A coin logo doesn't do justice to the intent of ClearingHouse.

[spofas]

Can one person post more than 1 entry?

[btcdrak]

Can one person post more than 1 entry?

Sure. I'm after an exceptional logo.

[unlock.mk]

Deleted, sorry, deadline passed.

[spofas]

So here it is.

Not much explaining to do... I went for simple, clean, sleek and scalable.
The logo itself is (obviously) a house and the connected squares in the middle represent the blockchain.
In terms of colouring, it's whatever you wanna do with it pretty much. I think it looks best with a solid colour, but you could go for a gradient or some patern.

Hope you like it.

16x16:

[unlock.mk]

Deleted, sorry, deadline passed.

[spofas]

Slight variation of the logo in a more "traditional" coin composition, but still very clean.

[spofas]

16x16:



And a few banners:

[thermost]

   

16x 

[WasNotWas]

I notice nearly all these loges have CH on them yet in your heading you have [XCH] - should it be XCH on the logo? or CH? thanks!

[MuffinMaster]

these are some sweet logos !

[btcdrak]

I'm looking for something that can double as a logo for ClearingHouse and a symbol for XCH. It should not be a coin style logo, it should not be complex and it should be able to reduce down to 16x16 and still be legible.

[masternode]

So I've had a quick exchange with Btcdrak and I think I have some input that could help in the direction of this logo design.  

Essentially Viacoin is a decentralized blockchain zero trust clearing house. And ClearingHouse is a major component that works with and on top of Viacoin.  
 
With that being said, here are the things to keep in mind.

The logo should be something small, more of an emblem (that can be used as a coin logo as well if necessary).  

Here are some examples of what we mean by more of an emblem:

http://www.triathlonbusiness.com/wp-content/uploads/2013/09/130916_London-Cycle-Exchange-logo.png?e00db3
http://hazencreative.com/wordpress/wp-content/uploads/the-exchange-logo.jpg
http://i1.cdnds.net/13/26/618x412/new-motorola-logo.jpg
http://blogs.arts.ac.uk/camberwell/files/2014/02/reuse-exchange-logo1.jpg
https://d13yacurqjgara.cloudfront.net/users/172795/screenshots/1377510/comfx_logos_v1_300_px.jpg
http://14clicks.com/wp-content/uploads/2011/04/Sony-Vaio-Logo.png
http://www.graphics.com/sites/default/files/old/sections/peachpit/logolove/4.gif
http://www.embl-em.de/layout/logo.jpg
http://www.gerdeblog.com/wp-content/uploads/2010/09/ExchangeLogo1.jpg
 
The values the logo should communicate are:
 
subtle & complex while appearing at first glance to be clean & simple
forward thinking & modern but not too futuristic to where it seems fanatical
should convey integrity and trust even though it's designed to be zero trust.
should have a feel of being collaborative & supportive  
 
I'll expand a little on what we mean by collaborative and supportive.  So as we know, BTC has unwanted additions building on top of it.  One of the characteristics that differentiates Viacoin is that it welcomes applications be built on top of it's blockchain.  Also, other coins have zero control over bitcoin.  In this case VIA and XCH will be collaborating and supporting each other.  The logo should convey this dynamic.
 
Here are a few things to keep in mind when deciding on color (kinda the psychology behind them):
 
  Red: Passion, Anger, Vigor, Love, Danger, Risk
  Yellow: Knowledge, Energy, Joy, Intellect, Youth
  Green: Fertility, Wealth, Healing, Success, Growth
  White: Purity, Healing, Perfection, Clean, Virtue
  Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
  Black: Fear, Secrecy, Formal, Luxury
  Purple: Royalty, Wisdom, Spirituality, Imagination
  Orange: Creativity, Invigoration, Unique, Stimulation
  Gray: Balance, Sophistication, Neutrality, Uncommitted
 
The choice of image will be the key in conveying a sense of collaboration and support, the dynamic between VIA and XCH.

The choice of font style, color of font and/or color of images will also be key to conveying the right values / tones.


I hope this helps, and I look forward to seeing what ideas this brings!

[spofas]

I would like to stress the bond between Viacoin & ClearingHouse.
They are like siblings, a big brother and a little brother; or a Dad and Child.
Or in a more mathematical representation - a sort of "derivative" from Viacoin

I therefore would like to suggest first, that any proposed logo for viacoin, will include a thumbnail of viacoin at one of the corners so that viewers will be able to see both, one near the other, and assess the bond and match of the two.

I am not a designer BUT - as consequence of the above, I think that the design principles should be based on the Viacoin logo - the colours, the lines, the symbol. It is a given and is not going to change.
http://viacoin.org/

So for example -

• The use of elliptic curves in CH would look unrelated to Viacoin's logo even though by themselves it can be a nice logo
• The CH font should be the same as used in Viacoin
• The circle that borders Viacoin should be used for CH
• The concept of using two colours for the name "Via" & "Coin" should be applied to "Clearing" & "House"

I understand that the above limits the scope of creativity, but i think we can not ignore the Viacoin logo which is a given, and the relationship between these 2 logos.

In any case, these are merely my personal thoughts and suggestions.
I for one will admire any creative work, but chose only what I believe complements and blends with the Viacoin logo.

My 2cents

Then why not have the last designer make the new logo?
(Not complaining. Honest question.)

btcdrak mentioned in the post above yours that it shouldn't look like a coin logo, so why use the same bordering circle?
Also, please post VIA's font name.

[btcdrak]

Because he said he may not have time since he's on holiday...

Dont think it needs to match the Viacoin font.

[spofas]

Because he said he may not have time since he's on holiday...

Dont think it needs to match the Viacoin font.

Alright.
So apart from your posts is there anything we should take into account that has been mentioned in this thread? Like the elliptical shapes, the circle border or something else?

[unlock.mk]

hmmm

[btcdrak]

I'm going to go out on a limb here and say no more circles. I do not want a coin logo.
I'm looking for a motif of some kind which can scale down to 16x16, and act as a logo. I would like the words ClearingHouse as part of the final logo but such that it can be cropped off. This will give a dual purpose symbol - as logo and as a currency emblem for exchanges etc.