BitShares DNS which is pretty awesome, is launching soon and like Namecoin sold the .bit they will be selling the .p2p.
https://bitcointalk.org/index.php?topic=732434.0However it is possible that if there was the demand that they would consider changing the '.' to something like a '+' and then your web address could even be just 'name_' or 'name_com' as it wouldn't interfere with the existing centralised TLD system.
So you could buy Apple_ or Wikipedia_org on BitShares DNS instead of a .p2p or another .something that's not currently used.
Which one do you think is better? Any feedback would help! Thanks!