I got this lovely letter in the mail today, as did every business that accepts VISA. Merchants now have to pay VISA a monthly fee, ontop of the processing fees.
From what I can tell, merchants get nothing in return for this. Merchants are still responsible for all card-not-present fraud, which we now know amounts to $50 Billion per year.
http://dl.dropbox.com/u/52611567/CCF04042012_00000.pdfThe largest internet merchants will pay an additional $40,000 per month to Visa, or $480,000 per year.
The largest retailers will pay an additional $340,000 per month to Visa, or $4,080,000 per year.