http://www.coindesk.com/bitpay-bitcoin-merchant-adoption-europe/Though digital currency has undeniably accumulated a strong following among consumers in Europe, the region has arguably trailed the US market in one notable area – high-profile merchant adoption.
Despite a number of mid-size merchants such as AirBaltic, 220volt and most recently Shipito joining the growing ranks of bitcoin merchants worldwide, a merchant with the revenue and notoriety of DISH, Expedia or Overstock has yet to become part of the region’s bitcoin ecosystem.