I started off by thinking, "great, now more and more people will have more payment options." However, there really was no draw to not use standard debit or credit until the last paragraph:
"Of all the loyalty points in the U.S., one-third of them go unused," Nakamura said. "So what if you could spend all of those points at an existing point of sale? Bitcoin is just one of those stores of value. Although we are leading with bitcoin right now, we are thinking a lot more generally about all of this value you have every day."
Ideally, they still should work some discount enticements in on the merchants side of things.