Those users can be fake, altaccounts and those views may come from bots. What is the total profit of that site? Personally I never heard that site before until now. If I'm an investor I would buy that site maximum 100 million usd. It has only 50 million users. I'm sure most of it does not came from western countries.
But the website still accounts for a ton of traffic. If it really is one of the biggest bandwidth users, it is interesting to see it go to an already established very big company in the Internet business. We'll see what they plan to to with it!