Instagram Is Facebook's Pinterest Killer
That makes the billion dollar investment look like absolute genius. Will it make Pinterest go away? Not real soon, but it gives Pinterest a huge competitor as quickly as the improved Instagram or new service can appear.
Having said how smart this is, I should mention that Facebook hasn’t said this is the plan. But, if it isn’t, Facebook would have thrown away a billion dollar opportunity to smite its most serious competitor so far.
I'd say that a tad tit for tat is in order, without a billion dollar investment on Pinterest's part: Disrupt Facebook Credits via Bitcoin.
A good marketing approach would be to ask its users (mainly women) exactly what they desire in a Pinterest currency: Its name (for marketing purposes); its uses (products/services); its fees (albeit low by design); etc. The governing powers at Pinterest would be wise to do this NOW
(or ASAP) before they, themselves, pen one line of code. Consider it quasi-opensource, if you will, but either way, allow the users (again, mainly women) the definitive voice in this process.