Hard not to laugh but this should go in the goods section.
Sorry you feel that way about our "shilling", what I call shilling is simply organic word-of-mouth traction + genuine enthusiasm.
We should forgive those who are not native English speakers for misusing words. Like when they call people who are not compensated for their posts "shills" and when they call bankrupt tech companies with great products "scams."
Be gentle and explain the definitions; they'll learn eventually.