Saw something about this hacking earlier on but I did not pay much attention to it. I think it's quite shocking that people will do this and attempt to cash in on it but that is the way people work nowadays if they know they can make some cash they will do what they can.
Lets just hope this does not give bitcoin a bad name, I personally see it doing so though.
I dont think it damages BTC rep in any way..!! only the iCloud.!