I am an average joe, and up until May of 2014 I didnt know about bitcoin and my initial reaction is "This might be joke"
Always... some people could not believe that there something like this happening in the cyberworld.
Pretty sure most Averages Joes have quickly forgotten about bitcoin. It used to get a mention in the finance report on ABC TV here in Australia when the price approached, exceeded, then fell below USD$1000, but now it never gets mentioned.
Maybe if the price rises again it will feature for another fifteen minutes in the popular imagination?