http://arstechnica.com/business/news/2012/04/coinlab-gets-500000-in-vc-for-bitcoin-related-gaming-startup.arsSame as the other stories but a quote at the end from an "expert" in the payments industry needs to be saved for posterity
![Cheesy](https://bitcointalk.org/Smileys/default/cheesy.gif)
"Frankly, it makes no sense to me. But that doesn't mean its wrong, just that it makes no sense to me." wrote Ronald J. Mann, a law professor at Columbia University and an expert in payment systems, in a Wednesday e-mail sent to Ars. "The idea that they're going to get a VC-like return in bitcoin-based projects [is ludicrous]."
Well, let's see.... if you have 100k users (who use the game an hour a day, on average), and 25% of them have a decent enough video card to mine on, then that's 25k mining individuals. Assume you get, on average, 100 MH/s per user, that's around 110 GH/s. 110 GH/s would net to around $350/day at today's difficulty and price.
100k users being advertised to, on the other hand, would be something like 100 * $0.30 = $30/day.
I can see it being more profitable than advertising, if done right.