windjc (OP)
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September 29, 2014, 12:29:14 AM Last edit: October 01, 2014, 12:15:58 AM by windjc |
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Picking a name and a brand is a challenging task.
The current Boolberry (BBR) brand, chosen by the original developer Crypto_Zoidberg, has elicited myriad responses from the crypto world. Some have heralded it as an original, catchy and forward thinking name, one that will do excellent in the quirky, fun, social media led future as crypto becomes mainstream. While others have criticized the name as silly or not serious enough for crypto.
In an effort to gauge the current BBR communities feelings about the current brand, CZ decided to have a vote off for 3 potential replacements of the Boolberry brand. The choices were Rune, Secore, and Vortex.
In an 80%/20% margin the name of Rune was chosen by the community.
However, as the BBR community is very passionate and loyal, a heated debate surrounded the vote for a new name, with many community members reiterating their opinion that the Boolberry brand is a uniquely strong one and should be kept. In addition, several members pointed out that the new brand of Rune, while being catchy for several reasons, also had existing competition from, among others, the current popular video game Runescape and the existence of Runecoins used in that game.
The debate also stirred many new suggestions and brand name ideas from the community. Literally dozens of alternative names were brought up and discussed. Crypto_Zoidberg studied all the names that were purposed.
Because of the passion of the debate about keeping the Boolberry brand, and the realization of the branding issues with Rune, Crypto_Zoidberg has decided to have a final vote. This final vote is between whether to keep the current BoolBerry brand or to replace it with what Crypto_Zoidberg feels was the most attractive alternative purposed by BBR community member Este Nuno - Aureum. Because of the substantial challenges in branding "Rune" mentioned above, Crypto_Zoidberg has, with regret, removed that option from the table.
So today we as a community have a final vote.
If Aureum wins the vote, it will become the new name and brand of the community.
If Boolberry wins the vote, it will stay the current and final brand. In addition, if Boolberry wins, there are two options for the brand moving forward. Option "A" is to use the name Boolberry as the main brand. Option "B" is to use the very popular ticker symbol “BBR” as the main brand. In much the same way as IBM and ATT use their acronym as their brand, we have the option to use the BBR acronym as the brand moving forward.
Please vote for 1 of the following by putting the name in your post:
1. Aureum - derivative of Aureus - the most valuable gold coin of the early Roman empire - something scarce and valuable. Perhaps one of the first worldwide currencies. As a brand Aureum has much less SEO competition than Aureus.
2. Boolberry - established and catchy brand. There are two options with this choice (please specify one with your vote) A. Keep Boolberry as the main brand with BBR as the ticker B. Make BBR the name brand (with Boolberry as the official, but much less public, title)
Please make your vote clear and to the point. Discussions about these two choices only.
Any additional trolling or attempts to derail the vote will be moderated.
The vote will end at the end of September 30th at 12 midnight GMT.
UPDATE:
Thank you to everyone for participating!
Final Vote Tally
Aureum: 6 Votes!
Boolberry: 45 votes! A. Keep Boolberry as main name BBR as ticker: 15 votes B. Make BBR the brand with Boolberry in the official, but not branded name: 7 votes
And Boolberry has been confirmed by the community as the official (and ORIGINAL) name! Congratulations!
Now we will be updating the OP of the Boolberry (BBR) main thread and we will start with out fundraising and development outline announcements in short time. Smiley
Thanks again for your votes!
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sandor111
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September 29, 2014, 12:37:42 AM |
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Boolberry.
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iCEBREAKER
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September 29, 2014, 01:07:39 AM |
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A. Keep Boolberry as the main brand with BBR as the ticker
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██████████ ██████████████████ ██████████████████████ ██████████████████████████ ████████████████████████████ ██████████████████████████████ ████████████████████████████████ ████████████████████████████████ ██████████████████████████████████ ██████████████████████████████████ ██████████████████████████████████ ██████████████████████████████████ ██████████████████████████████████ ████████████████████████████████ ██████████████ ██████████████ ████████████████████████████ ██████████████████████████ ██████████████████████ ██████████████████ ██████████ Monero
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jwinterm
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September 29, 2014, 01:11:58 AM |
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boolberry, no major preference for A or B
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maxcan
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September 29, 2014, 01:16:33 AM |
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aureum sounds like a portmanteau of auroracoin and etherium ![Roll Eyes](https://bitcointalk.org/Smileys/default/rolleyes.gif) i choose option A for boolberry!
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enerbyte
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September 29, 2014, 01:30:54 AM |
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Boolberry A or B it's OK!
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criptix
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September 29, 2014, 01:32:45 AM |
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i vote for 2 B.
Boolberry is ok, but i think BBR will be much more of a eyecatcher on first sight.
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eddywise
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Let's Boolberry
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September 29, 2014, 01:56:36 AM |
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why u guys still be entangled with the name and rebrand any new function and new apply i think will be better to the boolberry
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Boolberry : @eddywise DRK: XqTbkj1hpCWBpBSvbWtzBRu5PxzJ2KoA3F BTC: 1FZYvzY4cPLwwZmU8rGPM7xGYjfjiZUmuZ Once desperately want, now desperate to forget
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windjc (OP)
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September 29, 2014, 01:59:49 AM |
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why u guys still be entangled with the name and rebrand any new function and new apply i think will be better to the boolberry
Here are a list of current priorities: 1. Decision on final branding 2. Announcement of development/marketing fundraiser 3. Announcement of development timeline There are plenty of exciting functions and applications that will announced soon.
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surfer43
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September 29, 2014, 02:31:19 AM |
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I vote for Aureum.
I hope everyone can accept the result and move forward.
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Patel
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September 29, 2014, 03:25:34 AM |
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Cipher
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tljenson
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September 29, 2014, 04:14:09 AM |
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I vote for Aureum.
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farfiman
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September 29, 2014, 04:38:22 AM |
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boolberry
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"We are just fools. We insanely believe that we can replace one politician with another and something will really change. The ONLY possible way to achieve change is to change the very system of how government functions. Until we are prepared to do that, suck it up for your future belongs to the madness and corruption of politicians." Martin Armstrong
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infofront
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September 29, 2014, 04:46:33 AM |
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Aureum
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Este Nuno
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September 29, 2014, 05:02:41 AM |
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Aureum ![Cheesy](https://bitcointalk.org/Smileys/default/cheesy.gif)
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Este Nuno
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amarha
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September 29, 2014, 06:15:09 AM |
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aureum sounds like a portmanteau of auroracoin and etherium ![Roll Eyes](https://bitcointalk.org/Smileys/default/rolleyes.gif) This is very shortsighted thinking. Auroracoin is a barely meaningless footnote in the history of cryptocurrencies. You're thinking about this from a very narrow angle. Even if what you say has meaning, it's only meaningful to maybe 5000/7,000,000,000 people. What is an acceptable percentage of people that dismiss BBR because of the name? 1%? 10%? 30%? People are judgmental. That's doesn't make them right, but that's reality. The question is, what are the goals of the project? Monero people seem to think that they have the potential to become the global provider of dark liquidity. I think it's safe to say that if that's a realistic assessment, then BBR also as the potential to fill that role. And in that context, is Boolberry going to be a name that's widely accepted? Boolberry is a good name. But is it the right name? edit: Also Boolberry is a portmantaeu of Boolean and blueberry of course, yet barely anyone in the world is going to see the cleverness in that. Even though it's a good/clever/funny name. Your target audience is ultra small.
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digicoin
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September 29, 2014, 06:47:19 AM |
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Aureum (ARU?)
Also, we need a strong marketing plan to promote Aureum
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windjc (OP)
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September 29, 2014, 06:53:45 AM |
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Aureum (ARU?)
Also, we need a strong marketing plan to promote Aureum
Whichever choice wins, we will have a strong marketing plan. Also, please feel free to PM me with any ideas you have.
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