All of these markets crack me up. There just aren't enough people involved in crypto to support these projects. We are pretty deeply nested here in one hell of a minor niche aren't we? We have the tiny fraction of people that are familiar with Bitcoin, an even tinier fraction that are familiar with Bitshares and an even smaller group of people interested in funding + selling music using Bitshares. This Venn diagram of users contains like 9 people.
This might have been successful if they had at least jumped up a level and created this around Bitcoin. This would probably have been too small of a demographic as well. This platform using regular currencies might have had a small chance of developing a user base.
If Bitcoin has created anything, it's a surplus of extremely intelligent, talented individuals creating tons of failed projects. Almost as if they are too intelligent to realize the majority of people are looking for easy to consume services. How is etherium doing? Really, how could a turing complete programming language written around a cryptocurrency not be a smash?!
Hopefully these guys are doing what others have suggested, just taking advantage of people with an IPO with no real expectations for this to do anything. It's going to look like 99.9% of alt-coin charts over the last year, huge interest at first and the a slow decline into nothingness.
If you can't explain it on a t-shirt nobody is going to use it.
