Hello Everyone,
Coin Brief is a digital currency news, information, and analytics website that we have been building since early this year. We have sold some advertising slots in the past, as you may notice that quite a few of our banner ads are for Bitcoin-based companies, but we have never publicly listed our ad space, nor really advertised our company itself.
Currently we are using Google Adsense as a backup, but would like to move away from that, and advertise exclusively for Bitcoin-based, or Bitcoin accepting companies. Our current unique visitors per day seems to range anywhere between 500 and 2000, and obviously the vast majority of these users are either interested in digital currency, especially Bitcoin, or they are at least curious.
According to our User Demographic Analytics, compared to the average US internet user:
-Our users are 1.6x as likely to be 18-25, 1.8x as likely to be 25-34. These two groups make up ~31% and ~20% of our userbase, respectively (compared to ~12% and ~17% for average US internet users)
-Our users are 1.14x as likely to have income in the $100-150k range, and 1.36x as likely to have income in the $150k+ range. These two groups make up ~14% and ~11% of our userbase, respectively (compared to ~12 and ~8% for average US internet users)
-Our users are 1.3x as likely to be attending college, or have finished an undergraduate degree. They also are 1.37x as likely to be in grad school, or already have an advanced degree. These two groups make up ~53% and ~20% of our userbase, respectively (compared to ~41% and ~14% for average US internet users).
The standard rate we have been selling adspace for is $5 per 1000 impressions, paid in Bitcoin. We have a minimum of $100 for an advertising purchase, which would translate into 20,000 impressions. These rate at which these impressions are generated can be setup in a multitude of ways, from limiting your advertisement to being shown only one time per day for each user (to maximize effectiveness, as a user is more likely to click the first time they see an ad on a given day), to being shown as often as possible, and anything in between. We will customize it to fit you.
That being said, we are open to bids for lower CPMs (less than $5 per 1000 impressions), but be aware that if we do accept a lower rate, your advertisement will automatically be pushed behind higher paying advertisers, until the impression rules they have set are met.
Also, for new companies or businesses, we offer a Press Release publishing service. We will NOT write a Press Release for you, though I will personally proofread and edit it if you request. The rate for this is variable, depending on multiple factors, including, but not limited to, the industry your business is focused on, your name recognition, and the "innovativeness" of your company. Some Press Releases we will publish for very little, or even for free, if your company is doing something truly outstanding, but you are not yet in the financial position to pay for marketing. In other cases, a Press Release may cost $250 or more.
We are also willing to work out a package deal for a Press Release + Advertising to give a discount on the entire amount, without lowering your ad's CPM that is shown in our system (thus not pushing it behind others).
Finally, we reserve the right to refuse to accept an advertiser for any reason, regardless of the payment that is offered. Specifically, we will not allow any advertisement that is related to pornographic material, anything illegal, and we will be very cautious with any gambling websites (and will likely require quite a bit of information about what you are doing). We also will not advertise for companies with a known history of unethical, or fraudulent behavior.
If you, or your company, are interested in this, please send an email to
contact@coinbrief.net or message me directly here.
We look forward to hearing from you!
Best Regards,
The Coin Brief Team
