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Author Topic: Want Consumer Adoption? Make them want Bitcoin. Here's how:  (Read 775 times)
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October 27, 2014, 03:02:19 AM

Make Bitcoin the "the payment method you use to get stuff cheaper".

Discounts for those using Bitcoin during purchases has been discussed many times already, but lets think a little deeper...

I've got an online store. I was putting together my 'Bitcoin Accepted Here' logo and began typing this beneath it: "10% off all orders paid for with Bitcoin".

My userbase is no doubt 0% bitcoin holders. But one thing I can guarantee: If word gets around that they can get 10% off the products they're already buying from me, they are going to go sign up with Coinbase or Circle and get their hands on some Bitcoin.

And that's not all. They're going to start looking for Bitcoin discounts elsewhere. In fact, want to make money? Put together a website that lists all the online merchants offering discounts via Bitcoin purchases.

Lets give bitcoin that reputation: It saves you money if you spend it.

Whether the discount is 3% or 10% does not matter. Whatever you are saving can be passed on to the customer. If merchants push a concerted effort to make this the "norm", bitcoin is going to begin to sink into consumers' wallets, and become part of their spending habits.

We will see the first trickles of real consumer adoption. Media will begin referring to Bitcoin as a cheaper way to send money, and a cheaper way to spend money. Voila. The currency (not just the blockchain) now has value, even in the eyes of skeptics. Im going to do my part.


Bitcoin's true purpose defined in Satoshi's message on the Genesis Block:
"The Times 03/Jan/2009 Chancellor on brink of second bailout for banks"
View it on the Blockchain | Genesis Block Newspaper Copies
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