I think its a good idea, and it looks like they certainly try, but I personally have not talked to or been involved with crypto asian's verification process. I have heard that there are some issues with the execution of the idea (as some folks in here have stated).
Personally I like the way Coinsource does it, they are trying to put verification steps in that would hopefully give a much better trust rating for people curious about coins. And they are actively improving on it.
For instance, I really like the way they award this verification point
Most scams occur during the Initial Coin Offering phase. To negate this, a coin must have a successful distribution, and all funds released to investors to get awarded this point. If there’s no ICO, then this point is awarded automatically. The Secondary Part is a coin must be listed on an exchange for 45 days, enough time for the community to become situated with the currency.
Here is the site with the explanations of each one.
http://www.coinssource.com/trust-index-verification/Full disclosure, Koinyx is going to be using Coinsource's verification API for coins listed. So there is a slight bias (of course, if I didn't think it was good I would not use it).