So ... to keep in my photoshop 'whatif' series ...
Bottom line ... buy a lotto ticket, instantly claim via bitcoin ... or go about normal business and claim cash in store, but just another way to convert Fiat to Bitcoin.
Through "smart contracts" implementation solve issues such as winning the 5k a week for life by establishing the terms of the contract to your bitcoin provided address, then ability to manage transfer of funds through multi-signature contract changes etc.
Discuss the possibilities...