Guys this is a must watch recent podcast with Daniel of Gems and Dario of Koinify. The explanation on 'attention economy' build around the app is really fascinating and innovative which opens the gateway to do many things. Everyone should listen to it.
Podcast http://shoutengine.com/BitcoinNewsWeekly/dollars-to-bitcoins-banks-hate-bitcoin-the-gold-5231I would like to point out that it is the very first app build on top of Bitcoin powered by CP allowing Bitcoin to be used in the app. They are fixed, Counterparty assets, so there is no pre-mine, there's no pre-mine in CP. The app is primarily based around attention economy which has pretty cool features, it is very easy to use and very similar to Whatsapp which everyone is familiar with. Both Bitcoin and Gemz have the same addresses and their own wallet. You send Bitcoin the receiver gets Bitcoin, you send Gemz and the receiver get Gemz. It's a token directly competing with social networks.
It is primarily aimed to the younger generation, teens and especially females which are ruling the social networking traffic but are missed in the Bitcoin ecosystem. Gem means a precious stone, in this case the Gems brand is imo more attractive to this target group. From my experience most of them still don't know what Bitcoin is or don't really bother to use it. Gems It's like a bait to attract this target group to Bitcoin. Apart from that it's hard to get it's business model done with just Bitcoin.
Ultimately Bitcoin is making decentralised banking, Openbazaar is making decentralised online market place, Storj is making cloud storage decentralised, Gems is making social messaging decentralised. It will succeed with community support and especially marketing, not just inside the crypto community but outside of it aswell.