I think TBF finally realised the stupidity of the name they chose and decided to rename it to something more appropriate
Or somebody paid for a Pyrite Stove ad, and nobody wants to take responsibility for the error. What's not considered weird is that the entity is already receiving FUD, and all the owner(s) did was place a coming-soon type ad that doesn't link to anywhere. Then again, that's not a bad marketing approach. I got to keep that in mind when my project gets further along. In the meantime, after posting this, I'm headin' on over to the ad rate page of this forum and see what it would cost to place a non-linkable ad, tentative reading: Bruno's Up To Something!
~Bruno K~