Mozilla removed BTC from Donation Form

[redhawk979]

They used to have it in small letters on the main donation form, they took it off apparently. The direct link still works.

It decreased their revenue per visitor by 7.5%

https://fundraising.mozilla.org/bitcoin-donations-to-mozilla-17-days-in/

[pedrog]

When it comes to donations, apparently, the more payment options you have the less money you make...

[Meuh6879]

enterprise system don't understand the simply thing of bitcoin.
1 private key = 1 receive adress

don't use third party ... people don't like donate with "ID requiered".

[1Referee]

When it comes to donations, apparently, the more payment options you have the less money you make...

Weird for sure.

Usually the more payment options there are, the more people have to choose from.

Never realised this would cause a drop in their revenue 

[ticoti]

that sounds really strange, but I think that 17 days is a smalll time frame to prove anything

[cakir]

Well, I didn't like it anyway. it was "USD based pricing" which is not cool...

WTF Dude? I want to send you "0.01 btc" I don't care it's current usd value.

Why the hell you want me to send you an exact amount; for instance I want to donate so "30 usd donation is selected and it says: Send exactly 0,08268 BTC to this address:"

Dude Mozilla,
This is a donation; not an exact purchase of something. I can send you some btc but not an exact amount...

[darkfur93]

Would be interesting to see how they lost money.
Did a company stop donating after they starting accepting Bitcoin?

[bitbaby]

This is a step back for them. It would have been so easy for the developers to get donated directly for the extensions they made. May be mozilla didn't liked that?

[Soros Shorts]

They sure did a good job of making the Bitcoin donation link as inconspicuous as possible.

[fairglu]

Would be interesting to see how they lost money.
Did a company stop donating after they starting accepting Bitcoin?

That's the interesting question.

Some finance institutions or employees maybe? (was some boycott circulated?)
A downgrade of some sort in search engines because of lesser relevance? (SEO experts might want to chime in)
Another possibility could be aggressive proxy/firewall filters reacting to the "bitcoin" term?

The drop was statistically confirmed and significant, so there has to be a cause, and the link was not too prominent, so I doubt it was even noticed by those who did not look for it.

[jjiimm_64]

Not to change the subject, but I wouldn't donate to them anyway since they lost site of the 'lite, fast, simple' browser they once were....  now they try to be like chrome.. if I wanted chrome i would download that.

>> using palemoon, fork of firefox!!

[Sugarape]

Would be interesting to see how they lost money.
Did a company stop donating after they starting accepting Bitcoin?

Read the link, it tells you, though they use some pretty stupid 'logic' and I don't see how having an extra option to donate is going to make others not want to. Absolutely bizarre.

[DannyHamilton]

Would be interesting to see how they lost money.
Did a company stop donating after they starting accepting Bitcoin?

That's the interesting question.

Some finance institutions or employees maybe? (was some boycott circulated?)
A downgrade of some sort in search engines because of lesser relevance? (SEO experts might want to chime in)
Another possibility could be aggressive proxy/firewall filters reacting to the "bitcoin" term?

The drop was statistically confirmed and significant, so there has to be a cause, and the link was not too prominent, so I doubt it was even noticed by those who did not look for it.

They simultaneously ran two donation webpages that were nearly identical except that one page had a small link at the bottom of the page that said "Donate with Bitcoin". Half of the visitors to the website were shown one of the webpages, and the other half were shown the other web page.

The revenue per visitor from the page with out the "Donate with Bitcoin" link was $0.07 more than the revenue per visitor from the page with the link. They will get roughly two million more visitors before the campaign concludes on December 31st — which means adding “Donate with Bitcoin” would reduce income by about $140,000

- snip -
I don't see how having an extra option to donate is going to make others not want to. Absolutely bizarre.

And yet, they clearly saw less revenue when the link was added.

[drugs]

- snip -
I don't see how having an extra option to donate is going to make others not want to. Absolutely bizarre.

And yet, they clearly saw less revenue when the link was added.

I can't see the reasoning behind bitcoin lowering donations from others. Maybe coincidence? Only 17 days is not long enough to tell. They still took in $5000 in bitcoin which they wouldn't have had otherwise regardless of the slump in other donations.

[edmundedgar]

Would be interesting to see how they lost money.
Did a company stop donating after they starting accepting Bitcoin?

Read the link, it tells you, though they use some pretty stupid 'logic' and I don't see how having an extra option to donate is going to make others not want to. Absolutely bizarre.

UI stuff is often unintuitive. You just have to test it and see what happens.

But while they're A-B testing this stuff, I wish they'd test "Just put a sodding bitcoin address up there" and see if that does better than of all this bollocks with Coinbase and email addresses and things.

[rugrats]

They used to have it in small letters on the main donation form, they took it off apparently. The direct link still works.

It decreased their revenue per visitor by 7.5%

https://fundraising.mozilla.org/bitcoin-donations-to-mozilla-17-days-in/

1. Mozilla conducted the multivariate testing using a flawed methodology. The redirect page is superfluous, and probably accounted for the drop. They made a rookie mistake - they don't understand the target market.

2. All is not lost. In the comment section, one of the foundation members noted that:

We intend to keep playing with how to do this properly. Whether it’s new options on the page, separate forms, separate campaigns, etc.
So ideas on how to make bitcoin have a net positive effect on fundraising are completely welcome. =) Best way to contribute to that conversation is through https://bugzilla.mozilla.org/.
In the meantime, we’re still accepting bitcoin here: http://mzl.la/bitcoin

[factor280]

Donation pages need to be simple and not crowded. Otherwise people might just click off. That's probably why they noticed a drop in revenue.

[leex1528]

I keep hearing people say that companies don't like to advertise donating(Wikipedia as well) via bitcoin.  

They say people will send smaller amounts if they can donate in Bitcoin because its easy to send .005 coins, or something smaller.

If this is true, we need to start donating more via Bitcoin and make it a bonus to advertise, not a issue.  The more people that would donate Bitcoin the better, then they would advertise it if enough people were donating, simply because getting .001 5000 times turns into a lot of money.

[Sharpe]

Donation pages need to be simple and not crowded. Otherwise people might just click off. That's probably why they noticed a drop in revenue.

Except it was simple and not crowded with the addition of bitcoin. If you look at the picture in the link it was just a barely noticable option to donate at the bottom. I doubt most people will have even noticed it.

[LiteCoinGuy]

Donation pages need to be simple and not crowded. Otherwise people might just click off. That's probably why they noticed a drop in revenue.

Except it was simple and not crowded with the addition of bitcoin. If you look at the picture in the link it was just a barely noticable option to donate at the bottom. I doubt most people will have even noticed it.

yep. that sucks! just add the fucking symbol next to "VISA - PAYPAL - ..."